Strategic Marketing Management PG (11421.3)
Please note these are the 2023 details for this unit
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | Flexible |
UC - Canberra, Bruce |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Business, Government & Law |
| Discipline | Study level | HECS Bands |
| Canberra Business School | Post Graduate Level | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
This unit extends previous studies and synthesises skills and prior knowledge by drawing on innovation and decision making skills that are critical for marketers, combining a focus on strategic frameworks and fundamentals in a convergence of traditional as well as digital approaches.
As a capstone, this unit integrates marketing strategy with corporate missions and goals with an emphasis on factors that influence the development and effective implementation of marketing strategy in both domestic and international settings in consumer, business to business and digital market spaces. As part of the unit you will compile a portfolio of industry relevant project work.
1. Critique and integrate marketing theory and practice from a known context into the strategic marketing management framework;
2. Critically evaluate approaches and techniques that are used by businesses in different settings and recommend or propose strategic marketing opportunities based on in-depth analysis; and
3. Synthesise how strategic marketing management thinking creates value for stakeholders by engaging in strategic thinking relevant to marketing decision making.
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
As a capstone, this unit integrates marketing strategy with corporate missions and goals with an emphasis on factors that influence the development and effective implementation of marketing strategy in both domestic and international settings in consumer, business to business and digital market spaces. As part of the unit you will compile a portfolio of industry relevant project work.
Learning outcomes
After successful completion of this unit, students will be able to:1. Critique and integrate marketing theory and practice from a known context into the strategic marketing management framework;
2. Critically evaluate approaches and techniques that are used by businesses in different settings and recommend or propose strategic marketing opportunities based on in-depth analysis; and
3. Synthesise how strategic marketing management thinking creates value for stakeholders by engaging in strategic thinking relevant to marketing decision making.
Graduate attributes
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2023 | UC - Canberra, Bruce | Semester 2 | 31 July 2023 | Flexible | Dr Abu Saleh |
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit
timetable.
