Consumer and Buyer Behaviour PG (11420.3)
|Available teaching periods
|View teaching periods
| Bruce, Canberra
|Faculty Of Business, Government & Law
|Canberra Business School
|Post Graduate Level
| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Critically analyse consumer behaviour theory and examine implications for marketing strategy in both consumer, organisational and industrial markets;
2. Assess and critically evaluate organisational buyer behaviour in both domestic and international settings;
3. Critique consumer decision making theories and examine how these theories apply to new product development and entrepreneurial environments; and
4. Critically evaluate how cultural differences influence consumer behaviour and impact on marketing strategies.
Graduate attributes1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology
Incompatible units11178 Consumer and Buyer Behaviour, 6390 Consumer Behaviour
|Teaching start date
|05 February 2024
|Dr Marjan Aslan
Solomon, Michael R. (2020) "Consumer Behavior – Global Edition", 13th Edition, Pearson Education Limited, Essex, ISBN13: 9781292318103, ISBN 10: 9781292318202 ; Note: Please make sure you use the Global Edition (13th edition),
Baker, M. J. Parkinson, S. T.(1986) "Organizational Buying Behaviour: Purchasing and marketing management implications", Palgrave, ISBN print: 978-1-349-08050-2, ISBN online: 978-1-349-08048-9
Schiffman, L. (2018) "Consumer Behaviour", 12th Edition, Pearson Australia, ISBN13: 9780134734828, e-text ISBN: 9780134735009
- Journal of Consumer Research
- Journal of Marketing
- Journal of the Academy of Marketing Science
- Journal of Consumer Behaviour
- Journal of Consumer Psychology
- Journal of Marketing Research
- Journal of Advertising Research
- European Journal of Marketing
- Harvard Business Review
Websites of con-current news and business reviews:
Submission of assessment items
Extensions & Late submissions
Approval of extensions based on extenuating circumstances will be dependent upon the production of supporting documentation and at the discretion of the unit convener.
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Students are required to read all the relevant instructions and the readings assigned for this unit in order to perform well in this units. In addition, students are expected to navigate CANVAS site and other tools used in this unit.
Inclusion and engagement
Please bear in mind that to be able to complete your assessment tasks you must attend the workshops.
The lecture recordings for this unit will contain elaborate briefing on the key theories/topics on Consumer and Buyer Behaviour. The workshops will facilitate conceptual reflection and learning through sharing. The workshops will also contain blending of rich discussion from the text and practical activity-based learning experiences. Therefore, it is essential that the students come prepared for the workshops by listening to the lecture recordings and by reading designated chapters for workshops. Students are also required to actively participate in problem-solving, critical thinking, hands-on activities, and discussions during the workshops.
Learning occurs most effectively in an environment where all the participants are eager and ready to learn. Therefore, I expect that everyone will engage in professional behaviour that contribute to the creation of a stimulating learning environment. As such, the followings are required:
- Attending all formal class sessions/workshops and being on time,
- Remaining in class for the duration of the class,
- Being prepared for class,
- Reading/watching all content provided on the UCLearn site designed for this unit,
- Actively participating in class discussions,
- Asking thoughtful questions and sharing ideas (questions or ideas that provoke discussion or illustrate class material are ideal forms of contribution).
- Listening respectfully when others are speaking,
- Being focused on the activities at hand,
- Regularly checking and reading announcements sent by the unit convener on the Canvas (UCLearn) site.
- Regularly checking your UC emails.
- Communicating to the unit convener through your UC mail account and not a personal account.
- Reading, understanding, and respecting the rules concerning plagiarism.
- Avoiding all acts which could be considered plagiarism and misconduct.
- Familiarising yourself with the conventions of referencing in your discipline.
- Providing accurate information about your address and contact details, and notifying Student Administration of changes as soon as they occur; and
- Ensuring that you are correctly enrolled in each unit and that the units are correct for your course of study.
- All students are expected to attend each of the workshops. All students are expected to listen to the lecture recordings and prepare the required readings before the workshops and to actively participate in discussions and activities during the workshops.
- It is essential that students use the textbook and the online content (including information on assessment items) provided on the Canvas site for this unit to complete the assessment tasks.
- To learn about details of the assessments, in addition to reading instructions and files uploaded on the canvas site, it is essential that students attend workshops and Q&A sessions.
- For some of the workshops which will be run for this unit on campus, we might use a digital collaborative platform (Miro). Information about the digital collaborative platform (Miro) and how to have access to it, has been provided on the Canvas site and will be explained during the workshops. Please make sure you pay attention to the information provided about Miro on the website.
Required IT skills
Work placement, internships or practicums