Tourism and Communication (11323.3)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| On-Campus
| Bruce, Canberra
St Leonards, NSW
|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|Canberra Business School||Level 2 - Undergraduate Intermediate Unit|| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Identify relevant communication theories used in various marketing cases/situations;
2. Critique and reflect upon the relevance of communication and marketing theories as applied to real-word interpersonal and interorganisational communication and marketing situations; and
3. Apply critical and creative thinking to contemporary communications in tourism and events.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - evaluate and adopt new technology
PrerequisitesStudents must have completed 12 credit points of study.
Equivalent units8731 Tourism and Communication
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2023||Bruce, Canberra||Semester 2||31 July 2023||On-Campus||Dr Gary Grant|
|2023||Bruce, Canberra||Semester 2||31 July 2023||Online||Dr Gary Grant|
|2023||St Leonards, NSW||Semester 2||31 July 2023||On-Campus||Dr Gary Grant|
|2024||Bruce, Canberra||Semester 2||29 July 2024||On-Campus||Dr Gary Grant|
|2024||Bruce, Canberra||Semester 2||29 July 2024||Online||Dr Gary Grant|
|2024||St Leonards, NSW||Semester 2||29 July 2024||On-Campus||Dr Gary Grant|
The textbook for all modules in this unit is an open educational resource adapted by the Faculty of BGL ( . ). The Canvas site includes a full Reading List as well as links to required and additional resources
Submission of assessment items
Special assessment requirements
To pass this Unit, students must both:
- Achieve a mark of 50% or more; and
- Attempt every assessment item.
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Attendance at tutorials is an opportunity for clarification and assistance regarding the content and assignments. Note there is group work and tutorials will provide opportunities for group discussion on unit content, materials and assignments.
Required IT skills
Access to computer and internet is required for this course
No additional unit costs
Work placement, internships or practicums