Tourism and Communication (11323.3)
Please note these are the 2024 details for this unit
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | On-Campus Online |
UC - Canberra, Bruce UC - TAFE NSW Northern Sydney, St Leonard's |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Business, Government & Law |
Discipline | Study level | HECS Bands |
Canberra Business School | Level 2 - Undergraduate Intermediate Unit | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
This unit provides students with an introduction to the management of organistations within the service industry and the transformation taking place in information and communication technologies. To enable students to work as a professional in a competitive market, personal communication skills must be in line with the demands of the real world of service management. Therefore, the vital role of communication
in the service encounter will be emphasised, particularly in respect of electronic, written and interpersonal communication.
1. Identify relevant communication theories used in various marketing cases/situations;
2. Critique and reflect upon the relevance of communication and marketing theories as applied to real-word interpersonal and interorganisational communication and marketing situations; and
3. Apply critical and creative thinking to contemporary communications in tourism and events.
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - evaluate and adopt new technology
in the service encounter will be emphasised, particularly in respect of electronic, written and interpersonal communication.
Learning outcomes
After successful completion of this unit, students will be able to:1. Identify relevant communication theories used in various marketing cases/situations;
2. Critique and reflect upon the relevance of communication and marketing theories as applied to real-word interpersonal and interorganisational communication and marketing situations; and
3. Apply critical and creative thinking to contemporary communications in tourism and events.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - evaluate and adopt new technology
Prerequisites
Students must have completed 12 credit points of study.Corequisites
None.Incompatible units
None.Equivalent units
8731 Tourism and CommunicationAssumed knowledge
None.
Availability for enrolment in 2024 is subject to change and may not be confirmed until closer to the teaching start date.
Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2023 | UC - Canberra, Bruce | Semester 2 | 31 July 2023 | On-Campus | Dr Gary Grant |
2023 | UC - TAFE NSW Northern Sydney, St Leonard's | Semester 2 | 31 July 2023 | On-Campus | Dr Gary Grant |
2023 | UC - Canberra, Bruce | Semester 2 | 31 July 2023 | Online | Dr Gary Grant |
2024 | UC - Canberra, Bruce | Semester 2 | 29 July 2024 | On-Campus | Dr Gary Grant |
2024 | UC - Canberra, Bruce | Semester 2 | 29 July 2024 | Online | Dr Gary Grant |
2024 | UC - TAFE NSW Northern Sydney, St Leonard's | Semester 2 | 29 July 2024 | On-Campus | Dr Gary Grant |
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit
timetable.