Tourism and Communication (11323.3)

This unit provides students with an introduction to the management of organistations within the service industry and the transformation taking place in information and communication technologies. To enable students to work as a professional in a competitive market, personal communication skills must be in line with the demands of the real world of service management. Therefore, the vital role of communication
in the service encounter will be emphasised, particularly in respect of electronic, written and interpersonal communication.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Identify relevant communication theories used in various marketing cases/situations;
2. Critique and reflect upon the relevance of communication and marketing theories as applied to real-word interpersonal and interorganisational communication and marketing situations; and
3. Apply critical and creative thinking to contemporary communications in tourism and events.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - evaluate and adopt new technology

Prerequisites

Students must have completed 12 credit points of study.

Corequisites

None.

Incompatible units

None.

Equivalent units

8731 Tourism and Communication

Assumed knowledge

None.