Tourism and Communication (11323.2)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | On-Campus Flexible |
UC - TAFE NSW Northern Sydney, St Leonard's UC - Canberra, Bruce |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Business, Government & Law |
| Discipline | Study level | HECS Bands |
| Canberra Business School | Level 2 - Undergraduate Intermediate Unit | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
in the service encounter will be emphasised, particularly in respect of electronic, written and interpersonal communication.
Learning outcomes
After successful completion of this unit, students will be able to:1. Demonstrate an awareness of major information and communication technological trends in the tourism industry;
2. Apply a range of communication theories and concepts applicable to service-based industries; and
3. Demonstrate skills in interpersonal communications including conflict management, group dynamics and team management.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - evaluate and adopt new technology
Prerequisites
Students must have completed 12 credit points of study.Corequisites
None.Incompatible units
None.Equivalent units
8731 Tourism and CommunicationAssumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2022 | UC - TAFE NSW Northern Sydney, St Leonard's | Semester 2 | 01 August 2022 | On-Campus | Dr Gary Grant |
| 2022 | UC - Canberra, Bruce | Semester 2 | 01 August 2022 | Flexible | Dr Gary Grant |
| 2023 | UC - Canberra, Bruce | Semester 2 | 31 July 2023 | Flexible | Dr Gary Grant |
| 2023 | UC - TAFE NSW Northern Sydney, St Leonard's | Semester 2 | 31 July 2023 | On-Campus | Dr Gary Grant |
Required texts
There is no text for this course; however, sources we will be discussing through the unit include:
Alleyne, B. (2015). Narrative Networks: Storied Approaches in a Digital Age. Sage: Los Angeles, USA.
Brown, L., de Coteau, D. & Lavrrushkina, N. (2020). Taking a walk: The female tourist experience. Tourism Studies 6, 1 - 17.
Buhalis, D. & Park, S. (2021) Brand management and cocreation lessons from tourism and hospitality: Introduction to the special issue. Journal of Product & Brand Management 30(1), 1 - 11.
Callahan, S. (2016) Why leaders need good storytelling skills. Putting Stories to Work: Mastering Business Storytelling. Pepperberg Press: Melbourne, Aust. pp 3 - 25.
Campelo, A., Aitken, R., Thyne, M. & Gnoth, J. (2014). Sense of place: The importance for destination branding. Journal of Travel Research 53(2), 154 - 66.
Couture, A., Arcand, M., Senecal, S. & Ouellet, J - F. (2013). The influence of tourism innovativeness on online consumer behaviour. Journal of Travel Research 53 (1), 1 - 14.
de Castro Mendes, B. & Cavenaghi, A. J. (2019). Building a destination image: images of exclusiveness and refuge. International Journal of Tourism Cities 12(3), 67 - 75.
Delbosc, A. & Nakanishi, H. (2017). A life course perspective on the travel of Australian millenials. Transport Research Part A 23(5), 16 - 21.
Dias, C. & Dias, V. (2019). Memorable tourism experience design an effective destination marketing tool. Anatolia 30(4), 626 - 28.
Ferrari, B.T. (2012) The executive's guide to better listening. McKinsey Quarterly, Feb 2012. pp 1 - 12.
Fletcher, J. (2012). Internation tourism. In: T. Jamal & M. Robinson (eds.). The Sage Handbook or Tourism Studies. Sage: Los Angeles, USA. pp 166 - 187.
Gardiner, S., Grace, D. & King, C. (2015). Is the domestic holiday a thing of the past? Understanding Baby Boomer, Generation X and Generation Y perceptions and attitude to domestic and international holidays Journal of Vacation Marketing 23(4), 1 - 15.
Gossling, S., Scott, D. & Hall, M. (2020) Pandemics, tourism & global change: A rapid assessment of Covid-19. Journal of Sustainable Tourism. doi: 10.1080/09669582.2020.1758708.
Granville. F. Mehta, A. & Pike, S. (2016). Destinations, disasters and public relations: Stakeholder engagement in multi-phase disaster management. Journal of Hospitality and Tourism Management 28, 73 - 79.
Gurtner, Y. (2016). Returning to paradise: Investigating issues of tourism crisis and disaster recovery on the island of Bali. Journal of Hospitality and Tourism Management 28, 11 - 19.
Hall, C.M. (2012). Consumerism, tourism & voluntary simplicity: We all have to consume, but do we really have to travel so much to be happy?. In: T.V. Singh (ed.) Critical Debates in Tourism. Channel View: Bristol, UK. pp 61 - 68.
Hao, F. (2020). The landscape of customer engagement in hospitality and tourism: A systematic review. International Journal of Contemporary Hospitality Management 22(5), 1837 - 60.
Hindley, A. & Font, X. (2018). Values and motivations in tourist perceptions of last-chance tourism. Tourism and Hospitality Research 18(1), 3 - 14.
Hussain, K., Jing, F., Junaid, M., Zaman, Q.U. & Shi, H. ( 2021) The role of co-creation experience in engaging customers with service brands. Journal of Product & Brand Management 30(1), 12 - 27.
Ketter, E. (2018). It's all about you: Destination marketing campaigns in the experience economy era. Tourism Review 73(3), 331 - 43.
Kinni, M. (2021) Expansionists, brokers & conveners. Strategy + Business. 13 March 2021. pp 10 - 21.
Kock, F. & Ringberg, T. (2019). Embodied cognition effects on tourist behaviour. Annals of Tourism Research 78, 1 - 5.
Kovacic, S., Milenkovic, N., Slivar, I. & Rancic, M. (2020). Shaping city brand strategies based on the tourists' brand perception: Report on Banja Luka main target groups. Internation Journal of Tourism Cities 6(2), 371 - 96.
Leotta, A. (2020). 'This isn't a movie...it's a tourism ad for Australia': The Dundee campaign and the semiotics of audiovisual tourism promotion. Tourism Studies 20(2), 203 - 21.
Lian, T. & Yu, C. (2019). Impacts of a tourist destination on tourist travel decision. Tourism Geographies 21(4), 635 - 64.
Liu, X., Mehraliyev, F. Liu, C. & Schukert, M. ( 2020). The roles of social media in tourist' choice of travel components. Tourism Studies 20(1), 27 - 48.
Ma, H., Chiu, Y.-H., Tian, X., Zhang, J. & Guo, Q. (2020). Safety or travel: Which is more important? The impact of disaster events on tourism. Sustainability 12, 30 - 38.
McKercher, B. (2008). The roots of stereotypes about tourists. Society 45, 345 - 47.
Morrison, A.M. (2019). Marketing and Managing Tourism Destinations. Routledge: Lodon: UK.
Narayanan, S. (2020) Connecting the dots in an uncertain world. Strategy + Business 101, 1 - 12.
Pirnar, I., Kurtural, S. & Tutuncuoglu, M. (2019). Festivals and destination marketing: An application from Izmir City. Journal of Tourism, Heritage and Services Marketing 5(1), 9 - 14.
Ramkisson, H. & Nunkoo, R. (2012). More than just biological sex differences: Examining the structural relationship between geneer identification and information search behaviour. Journal of Hospitality and Tourism Research 36(2), 191- 215.
Randle, M., Zhang, Y. & Dolnicar, S. (2019). The changing importance of vacations: Proposing a theoretical explanation for the changing contribution of vacations to people's quality of life. Annals of Tourism Research 77, 154 - 57.
Rossello, J., Becken, S. & Santana-Gallego, M. (2020). The effects of natural disasters on international tourism: A global analysis. Tourism Management 79, 104 - 25.
Seraphin, H., Zaman, M., Olver, S., Bourliataux-Lajoinie, S. & Dosquet, F. (2019). Destination branding and overtourism. Journal of Hospitality and Tourism Management 38, 1 - 4.
Sigal, M. (2020) Tourism & Covid-19: Impacts and implications for advancing and resetting industry & research. Journal of Business Research 117, 312 - 21.
Sigala, M. (2021) Rethinking of tourism and hospitality education whwn nothing is normal: restart, recover or rebuild. Journal of Hospitality & Tourism Research 45(5), 920 - 23.
Simmons, A. (2006). The Story Factor: Inspiration, Influence and Persuasion Through the Art of Storytelling. Basic Books: NY: USA.
Tassiello, V. & Tillotson, J.S. (2020). How subjective knowledge influences intention to travel. Annals of Tourism Research 80, 108 - 20.
Viren, P.P., Vogt, C.A., Kline, C., Rummel, A.M. & Tsao, J. (2015) Social network participation and coverage by tourism industry sector. Journal of Destination Marketing and Management 4, 110 - 19.
Walsh, M.J., Johns, R. & Dale, N.F. (2019). The social media tourist gaze: Social media photography and its disruption at the zoo. Information technology and Tourism. doi.org/10.1007/s40558-019-00151-4.
Walters, G., Mair, J. & Ritchie, B. (2015). Understanding the tourist's response to natural disasters: The case of the 2011 Queensland floods. Journal of Vacation Marketing 21(1), 101 - 13.
Walters, G., Mair, J. & Lim, J. (2016). Sensationalist media reporting of disasterous events: Implications for tourism. Journal of Hospitality and Tourism Management 28, 3 - 10.
Weaver, D. & Lawton, L. (2014). Tourism Management. Fifth Edition. Wiley: Milton, Australia.
Weir, B. & Dickson, T.J. (2012). Organisational sustainability and risk management. In: T.J. Dickson & T.L. Gray (eds.) Risk Management in the Outdoors. Cambridge University Press: Cambridge, UK. pp 25 - 42.
Yoo, C.-K., Yoon, D. & Park, E. 2018). Tourist motivation: An integral approach to destination choices. Tourism Review 73(2), 169 - 85.
Zhang, L. & Glascher, J. ( 2020) A brain network supporting social influences in human decision-making. Science Advances, 6, 1 - 19.
Submission of assessment items
Special assessment requirements
To pass this Unit, students must both:
- Achieve a mark of 50% or more; and
- Attempt every assessment item.
Academic integrity
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Participation requirements
Attendance at tutorials is not compulsory, but is an opportunity for clarification and assistance regarding the content and assignments. Note there is group work and tutorials will provide opportunities for group discussion on unit content, materials and assignments.
Required IT skills
Access to computer and internet is required for this course
In-unit costs
No additional unit costs
Work placement, internships or practicums
None
