Business Models and Value Creation (11187.2)
|Available teaching periods
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|Faculty Of Business, Government & Law
|Canberra Business School
|Level 3 - Undergraduate Advanced Unit
| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Assess the different building blocks that constitute a business model;
2. Analyse real world businesses according to patterns in how they create value;
3. Utilise design thinking to create a unique model for an business or organisation; and
4. Strategically evaluate business models.
Graduate attributes1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology
Prerequisites11184 Service Management
|Teaching start date
There is a required textbook for the class. You can download a PDF preview of the book at the following link (the first 72 pages of the book):
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
The book is available from Amazon Australia. The book is a very high quality and well presented book which I think will inspire you.
Tools and Video Resources:
The Business Model Canvas and The Value Proposition Canvas are both available for free download at https://www.strategyzer.com/canvas
Strategyzer has a number of video resources that we will use. The two below provide simple introductions to business models and value creation:
Introduction to Business Model Canvas:
Introduction to Value Proposition Canvas:
Submission of assessment items
Extensions & Late submissions
Online via canvas.
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Required IT skills