Strategic Marketing Management (11183.2)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| Flexible
| UC - Canberra, Bruce
|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|Canberra Business School||Level 3 - Undergraduate Advanced Unit|| Band 3 2013-2020 (Expires 31 Dec 2020)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Integrate marketing theory and practice based on prior studies into the strategic marketing management framework;
2. Critically evaluate approaches and techniques that are used by businesses in different settings and identify opportunities based on in-depth analysis;
3. Synthesise how strategic marketing management thinking creates value for stakeholders by engaging in strategic thinking relate to marketing decision making; and
4. Compile a comprehensive marketing portfolio showcasing knowledge and skills.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
Prerequisites6 credit points from SM0025 Major in Marketing.
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2021||UC - Canberra, Bruce||Semester 2||02 August 2021||Flexible||Dr Majharul Talukder|
|2022||UC - Canberra, Bruce||Semester 2||01 August 2022||On-Campus||Dr Majharul Talukder|
Kotler, Philip and Keller, Kevin (2016). Marketing Management-Global Edition (15th Edition). Pearson Higher Education, New Jersey, USA.
Iacobucci, Dawn (2018). Marketing Management (5th Edition). Cengage Learning. Boston, USA
Kotler, Philip; Keller, Kevin (2016). A Framework for Marketing Management- Global Edition (6th Edition). Pearson Higher Education, London, UK.
Palmatier, Robert & Sridhar, Shrihari (2017). Marketing Strategy. Macmillan Education, Palgrave, London, UK.
Some useful journals include:
Journal of Marketing Management
Journal of Marketing
Journal of International Marketing
Journal of Business Research
Journal of Global Marketing
Journal of Marketing Research
International Journal of Marketing Management
Journal of International Business Studies
European Journal of Marketing
Journal of International Management
Asia Pacific Journal of Marketing and Logistics
Journal of Industrial Marketing Management
Optional reading materials/articles:
Breitsohl, J., Kunz, W. H., & Dowell, D. (2015). Does the host match the content? A taxonomical update on online consumption communities. Journal of Marketing Management, 31(9–10), 1040–1064.
Dolbec, P. Y., & Fischer, E. (2015). Refashioning a field? Connected consumers and institutional
dynamics in markets. Journal of Consumer Research, 41(6), 1447–1468.
Kozinets, R., Patterson, A., & Ashman, R. (2016). Networks of desire: How technology increases our
passion to consume. Journal of Consumer Research, 43(5), 659–682.
McAlexander, J. H., Schouten, J. W., & Koenig, H. F. (2002). Building brand community. Journal of
Marketing, 66(1), 38–54.
Pierre Berthon, Leyland Pitt, J-P Berthon, Claire Crowther, Lisa Bruwer, Peter Lyall & Arthur Money (1997). Mapping the marketspace: evaluating industry Web sites using correspondence analysis. Journal of Strategic Marketing, Volume 5, 1997 - Issue 4
Pfeffer, J. (2005). Producing sustainable competitive advantage through the effective management of
people. Academy of Management Executive. 19(4), 95-106.
Schrembri, S., & Latimer, L. (2016). Online brand communities: Constructing and co-constructing
brand culture. Journal of Marketing Management, 32(7–8), 628–651.
Xie, X., & Jia, Y. (2016). Consumer involvement in new product development: A case study from the
online virtual community. Psychology & Marketing, 33(12), 1187–1194.
Submission of assessment items
Special assessment requirements
Students who get 50% or more will pass the unit.
Supplementary assessment will be available to those students with a final mark of 45-49%, but only if this is their final semester and they have failed no other unit in the semester.
Use of text matching software
5.2 Special consideration
For examinations administered by the Examinations Office see the Deferred Examinations Policy.
The Assessment Policy says:
3.14 Special consideration is consideration given to students whose performance in a unit may be affected by unavoidable and adverse circumstances. Special consideration will normally result in extensions of time for submission of assessment items (see Assessment Procedures) or deferred examinations (see the Deferred Examination Policy).
The relevant provision is 3.14 in the Assessment Procedures:
3.14 Applications for an extension to the due date for submission of an assessment item on the grounds of illness or other unavoidable and verifiable personal circumstances (that is, special consideration) should be submitted according to the procedures described in the unit outline for the relevant unit. For advice on documentary evidence to support applications for extensions, please refer to the Assessment Guide that supports these procedures.
Students should apply for extensions before the due submission date and are advised to do so as early as possible. Applications after the due submission date may be considered only in exceptional circumstances.
5.3 Applying for Special consideration
If for any reason you are unable to do an assignment by the due date you must submit, to the unit convener, a request for an extension in writing before the due date (unless impossible) setting out in detail the genuine reason for requesting the extension. If there is a medical or counselling reason for the extension request it must be accompanied by a medical or counselling certificate which clearly states:
- that you were unfit to complete the assignment;
- the date of the medical or counselling consultation; and
- the period for which you were / are / will be unfit to complete the assignment.
Evidence from UC AccessAbility, the Academic Skills Centre, the student counselling service or a Doctor may be helpful in seeking special consideration. However, it is only the unit convener who can grant an extension.
Refer to the Faculty Asssignment Extension Policy
5.4 Due dates for assessment
All assignments are required to be submitted by the due date.
There is no requirement for unit conveners to mark assignments that are submitted late. In particular, small assignments that are tied to specific parts of the unit delivery such as reflective journals or weekly contributions are part of formative assessment and due dates cannot be extended without harming the value of this form of assessment to others in the unit. All assignments are required to be submitted by the due date. Assignments that are submitted late and do not have an acceptable reason will incur a penalty of 5 marks per day.
The amount of time you will need to spend on study in this Unit will depend on a number of factors including your prior knowledge, learning skill level and learning style. Nevertheless, in planning your time commitments you should note that for the total notional workload over the fifteen week semester is assumed to be 150 hours or an average of 10 hours per week. These hours include time spent in classes. Students are expected to:
- Ensure that they are aware of the pre-requisites of this unit.
- Undertake all required reading for the subject.
1. Prepare for class by completing pre-reading, case notes and discussion questions as outlined in the class activity schedule.
2. Actively participate in class
3. Complete all items of assessment; and
4. Submit the assignments on the due date
It is highly recommended that students attend all classes and actively participate in the discussion.
Required IT skills
Students are expected to have sufficient word processing skills to enable them to submit work for assessment in accordance with the specified requirements, and to be able to access and use the Internet for research purposes, including the Library's databases. The Library provides training throughout the semester in the use of its on-line resources.
Work placement, internships or practicums