International Marketing (11182.2)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| On-Campus
| UC - Global Business College of Australia, Melbourne
UC - Canberra, Bruce
|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|Canberra Business School||Level 3 - Undergraduate Advanced Unit|| Band 3 2013-2020 (Expires 31 Dec 2020)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Define, explain and illustrate the marketing principles that are commonly used in the field of international marketing;
2. Explain the challenges that organisations face in different cultural settings;
3. Identify suitable strategies that lead to sustainable competitive advantages globally;
4. Critically analyse the modifications to the marketing mix that are required to be made by businesses and organisations to operate successfully internationally; and
5. Identify and evaluate opportunities for entrepreneurial and indigenous ventures to operate internationally and develop a professional international marketing audit/ plan for this entity.
Graduate attributes1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
Prerequisites11176 Marketing Fundamentals.
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2021||UC - Global Business College of Australia, Melbourne||Semester 1||08 February 2021||On-Campus||Dr Majharul Talukder|
|2021||UC - Canberra, Bruce||Semester 1||08 February 2021||Flexible||Dr Majharul Talukder|
|2022||UC - Canberra, Bruce||Semester 1||07 February 2022||Flexible||Dr Majharul Talukder|
|2022||UC - Global Business College of Australia, Melbourne||Semester 1||07 February 2022||On-Campus||Dr Majharul Talukder|
4a Lists of required texts/readings
Czinkota, M., Ronkainen, I., Sutton-Brady, C., Beal, T. & Stegemann, N. (2018). International Marketing, Asia- Pacific, 4e, (2018). Cengage Learning
Course page Link
Here is the course page link for 11182 International Marketing:
Cateora, P., Gilly, M. & Graham, J. and Money, R. (2016). International Marketing (17th Edition). McGraw Hill Education.
Fletcher, R. & Heather, C. (2017). International Marketing: An Asia-Pacific Perspective (7th Edition). Pearson.
Ghauri, P and Cateora, P. (2014). International Marketing (4th Edition). McGrow Hill Education.
Some useful journals include:
Journal of International Marketing
Journal of Business Research
Journal of Global Marketing
Journal of Marketing Research
Asia Pacific Journal of Marketing and Logistics
Journal of International Business Studies
Journal of Marketing
European Journal of Marketing
Journal of International Management
Optional reading materials/articles:
Jae H. Pae, Saeed Samiee, Susan Tai, (2002) "Global advertising strategy: The moderating role of brand familiarity and execution style", International Marketing Review, 19(2), pp. 176-189.
Martha C. Cooper, Lisa M. Ellram, (1993) "Characteristics of Supply Chain Management and the Implications for Purchasing and Logistics Strategy", The International Journal of Logistics Management, 4(2), pp.13-24.
Pierre Berthon, Leyland Pitt, J-P Berthon, Claire Crowther, Lisa Bruwer, Peter Lyall & Arthur Money (1997). Mapping the marketspace: evaluating industry Web sites using correspondence analysis. Journal of Strategic Marketing, Volume 5, 1997 - Issue 4
Pfeffer, J. (2005). Producing sustainable competitive advantage through the effective management of people. Academy of Management Executive. 19(4), 95-106.
Susan Y. McGorry, (2000) "Measurement in a cross¿cultural environment: survey translation issues", Qualitative Market Research: An International Journal, Vol. 3 Issue: 2, pp.74-81
4b Materials and equipment
4c Unit website
To find your unit site online, login to LearnOnline using your student ID.
Submission of assessment items
Special assessment requirements
5c Special assessment requirements
Students who get 50% or more will pass the unit.
5d Supplementary assessment
Supplementary assessment will be available to those students with a final mark of 45-49%, but only if this is their final semester and they have failed no other unit in the semester.
5e Academic Integrity
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices which contravene academic values.
5f Text-matching software
Text matching software may be used to detect plagiarism.
5.2 Special consideration
For examinations administered by the Examinations Office see the Deferred Examinations Policy.
The Assessment Policy says:
3.14 Special consideration is consideration given to students whose performance in a unit may be affected by unavoidable and adverse circumstances. Special consideration will normally result in extensions of time for submission of assessment items (see Assessment Procedures) or deferred examinations (see the Deferred Examination Policy).
The relevant provision is 3.14 in the Assessment Procedures:
3.14 Applications for an extension to the due date for submission of an assessment item on the grounds of illness or other unavoidable and verifiable personal circumstances (that is, special consideration) should be submitted according to the procedures described in the unit outline for the relevant unit. For advice on documentary evidence to support applications for extensions, please refer to the Assessment Guide that supports these procedures.
Students should apply for extensions before the due submission date, and are advised to do so as early as possible. Applications after the due submission date may be considered only in exceptional circumstances.
5.3 Applying for Special consideration
If for any reason you are unable to do an assignment by the due date you must submit, to the unit convener, a request for an extension in writing before the due date (unless impossible) setting out in detail the genuine reason for requesting the extension. If there is a medical or counselling reason for the extension request it must be accompanied by a medical or counselling certificate which clearly states:
- that you were unfit to complete the assignment;
- the date of the medical or counselling consultation; and
- the period for which you were / are / will be unfit to complete the assignment.
Evidence from UC AccessAbility, the Academic Skills Centre, the student counselling service or a Doctor may be helpful in seeking special consideration. However, it is only the unit convener who can grant an extension.
Refer to the Faculty Asssignment Extension Policy
5.4 Due dates for assessment
All assignments are required to be submitted by the due date.
There is no requirement for unit conveners to mark assignments that are submitted late. In particular, small assignments that are tied to specific parts of the unit delivery such as reflective journals or weekly contributions are part of formative assessment and due dates cannot be extended without harming the value of this form of assessment to others in the unit. All assignments are required to be submitted by the due date. Assignments that are submitted late and do not have an acceptable reason will incur a penalty of 5 marks per day.
6c Attendance requirements
It is highly recommended that students attend all classes and actively participate in the discussion.
Required IT skills
6e Required IT skills
Students are expected to have sufficient word processing skills to enable them to submit work for assessment in accordance with the specified requirements, and to be able to access and use the Internet for research purposes, including the Library's databases. The Library provides training throughout the semester in the use of its on-line resources.
Work placement, internships or practicums
6g Work Integrated Learning
Work Integrated Learning will be encouraged
Student have the options to take international marketing project from existing industry or initiate a new business marketing plan.