Marketing Research Methods (11180.2)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| Flexible
|| UC - Canberra, Bruce
|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|Canberra Business School||Level 2 - Undergraduate Intermediate Unit|| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Identify research problems, develop a research proposal for that problem and recommend appropriate research methodologies appropriate for domestic, international and indigenous business enterprises;
2. Gain the skills needed to conduct a simple marketing research activity independently;
3. Calculate population estimates and parameters and hypothesis testing using SPSS;
4. Design and implement questionnaires; and
5. Provide research results that highlight relevant implications for decision makers.
Graduate attributes1. UC graduates are professional - communicate effectively
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites11176 Marketing Fundamentals
Equivalent units6372 Marketing Research Methods
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2021||UC - Canberra, Bruce||Semester 1||08 February 2021||Flexible||Dr Johra Fatima|
|2022||UC - Canberra, Bruce||Semester 1||07 February 2022||Flexible||Dr Johra Fatima|
You need to have access to the prescribed textbook listed below.
Marketing Research, 4th Edition, Hair and Lukas, McGraw Hill Education. http://highered.mheducation.com/sites/1743078765/information_center_view0/index.html
Other recommended sources on developing a project (do not buy):
Pallant, L. (2002), SPSS Survival Manual, Allen & Unwin
Coakes, 2006, SPSS Without Anguish, John Wiley and Sons
Look online for various sources about developing a marketing research report.
Fatima, J. K., Mascio, R. D., & Johns, R. (2018). Impact of relational benefits on trust in the Asian context: Alternative model testing with satisfaction as a mediator and relationship age as a moderator. Psychology & Marketing, 35(6), 443-453.
Fatima, J. K., & Mascio, R. D. (2018). Reversing the dependency-trust relationship in B2C services. Journal of Retailing and Consumer Services, 41, 1-10.
Submission of assessment items
Extensions & Late submissions
Due dates for assessment
All assignments are required to be submitted by the due date.
In this unit the following practice will be followed:
- 5% of the total marks allocated for that item of assessment will be deducted for each day the assessment is overdue.
- Late assessment submitted more than 7 days after the prescribed date and time will not be accepted for marking. In this case a student will not receive any marks for the relevant piece of assessment.
If for any reason you are unable to do an assignment by the due date you must submit, to the lecturer, a request for an extension in writing before the due date (unless impossible) setting out in detail the genuine and exceptional reason for requesting the extension. If there is a medical or counselling reason for the extension request it must be accompanied by a medical or counselling certificate which clearly states:
- that you were unfit to complete the assignment;
- the date of the medical or counselling consultation; and
- the period for which you were / are / will be unfit to complete the assignment.
Students' participations are highly encouraged.
Inclusion and engagement
Feel free to contact with lecturer if needed.
All students need to participate all assessments and get 50% overall to pass this unit.
Required IT skills
Basic computer skill is expected. Students will be guided thoroughly to become familiar with SPSS.
Work placement, internships or practicums