Marketing Fundamentals (11176.1)

The aim of this unit is to give students an understanding of and a feel for the role of the marketing manager in both small, medium and large businesses and organisations in Australia and globally. The unit provides an introduction to the basic problems and practices in marketing management. This subject includes such topics as the marketing environment, analysing marketing opportunities and designing appropriate an marketing mix for different target markets.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Analyse domestic and international marketing environments and supply chains;
2. Design appropriate marketing strategies for specific market segments;
3. Critically evaluate marketing strategies and their impact on stakeholders including ethical considerations; and
4. Develop a marketing plan for a small business enterprise/charity/ public sector service / indigenous business(either hypothetical or based on a 'real' client.

Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

6357 Introduction to Marketing.

Assumed knowledge

None.