Visual Communication Theory and Principles (11062.1)

Please note these are the 2024 details for this unit
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Visual Communication Theory and Principles
Available teaching periods Delivery mode Location
View teaching periods On-Campus
 UC College, Bruce, ACT
Bruce, Canberra
South Bank, QLD
EFTSL Credit points Faculty
0.125 3 Faculty Of Arts And Design
Discipline Study level HECS Bands
School Of Design And The Built Environment Level 1 - Undergraduate Introductory Unit Band 2 2021 (Commenced After 1 Jan 2021)
Band 2 2021 (Commenced Before 1 Jan 2021)
This unit introduces ways visual language can be used to convey ideas, information and messages in the fields of communication, interaction and industrial design. During the course of study students learn different theories of visual communication: including human perception, psychology of colour, and principles of design. Consequently, students will engage in applying different theories in designing and evaluating visual content through a series of assignments.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Identify functions of visuals in communication;
2. Develop visualisation skills and techniques for solving visual communication problems; and
3. Identify concepts in the psychology of perception, colour theory, cognition and aesthetics and their relation to visual design and communication.


Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology


Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

8602 Introduction to Graphic Design Practice.

Assumed knowledge

None.
Availability for enrolment in 2024 is subject to change and may not be confirmed until closer to the teaching start date.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2023 UC College, Bruce, ACT UC College Trimester 1 06 February 2023 On-Campus Miss Swarali Sidhaye
2023 Bruce, Canberra Semester 1 06 February 2023 On-Campus Dr Mehves Cetinkaya Sendas
2023 South Bank, QLD Semester 2 31 July 2023 On-Campus Mrs Ola Pak
2023 UC College, Bruce, ACT UC College Trimester 3 18 September 2023 On-Campus Miss Swarali Sidhaye
2024 Bruce, Canberra Semester 1 05 February 2024 On-Campus Dr Mehves Cetinkaya Sendas
2024 UC College, Bruce, ACT UC College Trimester 2 03 June 2024 On-Campus Mr James Young
2024 South Bank, QLD Semester 2 29 July 2024 On-Campus Mrs Ola Pak
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit timetable.

Required texts

David Dabner, Sandra Stewart, Abbie Vickerss (2017) Graphic Design School: The Principles and Practice of Graphic Design, New York: Wiley

Gail Anderson and Steven Heller (2016) The Graphic Design Idea Book, London: Laurence King Publishing Ltd, ebook link: http://webpac.canberra.edu.au/record=b1928109~S4

Ellen Lupton and Jennifer Cole Phillips (2015) Graphic Design: The New Basics, New York: Princeton Architectural Press; Baltimore: Maryland Institute College of Art, ebook link: http://webpac.canberra.edu.au/record=b1840670~S4

Steven Heller (2014) Design Literacy: Understanding Graphic Design, New York: Allworth Press, ebook link: http://webpac.canberra.edu.au/record=b1308886~S4

 

Submission of assessment items

Extensions & Late submissions

Resubmission

This unit has substantial opportunities for feedback and self-assessment, and so students who have fully participated in the unit activities are unlikely to fail. In some cases, resubmission of a failed assignment will be possible if the assessment item can feasibly be brought up to a pass level. A typical example might be an assignment that fails due to a missing component that can readily be supplied in a resubmission. The maximum grade for a resubmitted assessment item is 50%. Resubmissions are given at the discretion of the unit convenor, and must be applied for in writing (via email) within one week of the assessment grade being released.

Extensions

All extensions must be applied for in writing to the unit convenor no less than three days before the due date of the assignment, and preferably well before this.

Extension requests should state the reason the extension is being requested (unless the basis for extension is part of adjustment advice from inclusion and welfare), and provide a proposed submission date. Students should not assume an extension will be automatically granted.

Late Penalties

This policy is designed to encourage students to take ownership of their work and time commitments, while also allowing for some flexibility. We feel it is far better (and more typical of real work conditions) to seek an extension well before the due date than to hand in a late assignment. We appreciate that there needs to be some flexibility, but we expect all students to manage their time and to keep their tutors informed of any issues with their progress.

Academic integrity

Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.

To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.

Use of Text-Matching Software

The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.

Participation requirements

Weekly participation is expected and will be recorded. Consistent attendance is not a guarentee for passing the unit but will go a long way in understanding the concepts covered in lectures, tutorials and workshops, and ensures you get feedback on work before final submissions.

Required IT skills

Basic Awareness of Adobe Creative Suite

Digital Literacy 

Work placement, internships or practicums

None

Next step

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