Visual Communication Theory and Principles (11062.1)
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | On-Campus |
Bruce, Canberra UC College, Bruce, ACT South Bank, QLD |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Arts And Design |
Discipline | Study level | HECS Bands |
School Of Design And The Built Environment | Level 1 - Undergraduate Introductory Unit | Band 2 2021 (Commenced After 1 Jan 2021) Band 2 2021 (Commenced Before 1 Jan 2021) |
Learning outcomes
After successful completion of this unit, students will be able to:1. Identify functions of visuals in communication;
2. Develop visualisation skills and techniques for solving visual communication problems; and
3. Identify concepts in the psychology of perception, colour theory, cognition and aesthetics and their relation to visual design and communication.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
8602 Introduction to Graphic Design Practice.Assumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2024 | Bruce, Canberra | Semester 1 | 05 February 2024 | On-Campus | Dr Mehves Cetinkaya Sendas |
2024 | UC College, Bruce, ACT | UC College Trimester 2 | 03 June 2024 | On-Campus | Miss Swarali Sidhaye |
2024 | South Bank, QLD | Semester 2 | 29 July 2024 | On-Campus | Mrs Ola Pak |
Required texts
David Dabner, Sandra Stewart, Abbie Vickerss (2017) Graphic Design School: The Principles and Practice of Graphic Design, New York: Wiley
Gail Anderson and Steven Heller (2016) The Graphic Design Idea Book, London: Laurence King Publishing Ltd, ebook link: http://webpac.canberra.edu.au/record=b1928109~S4
Ellen Lupton and Jennifer Cole Phillips (2015) Graphic Design: The New Basics, New York: Princeton Architectural Press; Baltimore: Maryland Institute College of Art, ebook link: http://webpac.canberra.edu.au/record=b1840670~S4
Steven Heller (2014) Design Literacy: Understanding Graphic Design, New York: Allworth Press, ebook link: http://webpac.canberra.edu.au/record=b1308886~S4
Submission of assessment items
Extensions & Late submissions
Resubmission
This unit has substantial opportunities for feedback and self-assessment, and so students who have fully participated in the unit activities are unlikely to fail. In some cases, resubmission of a failed assignment will be possible if the assessment item can feasibly be brought up to a pass level. A typical example might be an assignment that fails due to a missing component that can readily be supplied in a resubmission. The maximum grade for a resubmitted assessment item is 50%. Resubmissions are given at the discretion of the unit convenor, and must be applied for in writing (via email) within one week of the assessment grade being released.
Extensions
All extensions must be applied for in writing to the unit convenor no less than three days before the due date of the assignment, and preferably well before this.
Extension requests should state the reason the extension is being requested (unless the basis for extension is part of adjustment advice from inclusion and welfare), and provide a proposed submission date. Students should not assume an extension will be automatically granted.
Late Penalties
In this unit, we encourage you to be proactive about your work, to recognise early if you are not going to be able to meet a deadline and to negotiate an extension if necessary. This is a more authentic, industry-standard, approach to dealing with deadlines. Late penalty is 5% per day, and if the student submits later than 7 days, the assignment will be evaluated on a pass/fail basis and will not be provided with any written feedback. Assignments submitted later than 14 days will not be evaluated.
This policy is designed to encourage students to take ownership of their work and time commitments, while also allowing for some flexibility. We feel it is far better (and more typical of real work conditions) to seek an extension well before the due date than to hand in a late assignment. We appreciate that there needs to be some flexibility, but we expect all students to manage their time and to keep their tutors informed of any issues with their progress.
Special assessment requirements
Assignment 2 requires printing of the poster work developed.
Academic integrity
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Learner engagement
-
Inclusion and engagement
-
Participation requirements
It is advised to attend the unit regularly in order to understand the full subject.
Required IT skills
Basic Knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Digital Literacy
In-unit costs
-
Work placement, internships or practicums
None
Additional information
-
- Semester 1, 2024, On-Campus, UC - Canberra, Bruce (217046)
- UC College Trimester 3, 2023, On-Campus, UC - University of Canberra College, Bruce (211022)
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- Semester 2, 2021, On-Campus, UC - TAFE Queensland, South Bank (204233)
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