Visual Communication Theory and Principles (11062.1)

Required texts

David Dabner, Sandra Stewart, Abbie Vickerss (2017) Graphic Design School: The Principles and Practice of Graphic Design, New York: Wiley

Gail Anderson and Steven Heller (2016) The Graphic Design Idea Book, London: Laurence King Publishing Ltd, ebook link: http://webpac.canberra.edu.au/record=b1928109~S4

Ellen Lupton and Jennifer Cole Phillips (2015) Graphic Design: The New Basics, New York: Princeton Architectural Press; Baltimore: Maryland Institute College of Art, ebook link: http://webpac.canberra.edu.au/record=b1840670~S4

Steven Heller (2014) Design Literacy: Understanding Graphic Design, New York: Allworth Press, ebook link: http://webpac.canberra.edu.au/record=b1308886~S4

Submission of assessment items

Extensions & Late submissions

Generative AI such as (but not limited to) Chat GPT, Co-Pilot, or Gemini has NOT been authorised for use in this unit. Any use of the aforementioned technology will be considered Academic Misconduct.

Late Policy for this unit

Resubmission

This unit has substantial opportunities for feedback and self-assessment, and so students who have fully participated in the unit activities are unlikely to fail. In some cases, resubmission of a failed assignment will be possible if the assessment item can feasibly be brought up to a pass level. A typical example might be an assignment that fails due to a missing component that can readily be supplied in a resubmission. The maximum grade for a resubmitted assessment item is 50%. Resubmissions are given at the discretion of the unit convenor, and must be applied for in writing (via email) within one week of the assessment grade being released.

Extensions

All extensions must be applied for in writing to the unit convenor before the due date of the assignment, and preferably well before this. Extension requests should state the reason the extension is being requested and include a medical certificate (unless the basis for extension is part of adjustment advice from inclusion and welfare), and provide a proposed submission date. Students should not assume an extension will be automatically granted.

Late Penalties

In this unit, we encourage you to be proactive about your work, to recognise early if you are not going to be able to meet a deadline, and to negotiate an extension if necessary. This is a more authentic, industry standard, approach to dealing with deadlines.

Your mark will be reduced by 10%  per day up to and including three calendar days following the due date/approved extension/ reasonable adjustment.

Late submissions will result in reduced feedback being provided.

Students will be allocated a mark of zero if submitting more than three calendar days late (without approved extension or reasonable adjustment), with no feedback provided.

A student who does not undertake, submit or participate in a summative assessment, or who does not attend a timetabled exam without an approved deferral, will be allocated a mark of zero.

Special assessment requirements

Assignment 2 requires printing of the poster work developed. 

Academic integrity

Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.

To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.

Use of Text-Matching Software

The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.

Learner engagement

-

Inclusion and engagement

-

Participation requirements

It is advised to attend the unit regularly in order to understand the full subject.

Required IT skills

Basic Knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign)

Digital Literacy 

In-unit costs

-

Work placement, internships or practicums

None

Additional information

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