BE: Visual Communication (11021.1)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| On-Campus
|| UC - TAFE Queensland, South Bank
UC - Canberra, Bruce
UC - University of Canberra College, Bruce
|0.125||3||Faculty Of Arts And Design|
|Discipline||Study level||HECS Bands|
|School Of Design And The Built Environment||Level 1 - Undergraduate Introductory Unit|| Band 2 2021 (Commenced After 1 Jan 2021)
Band 3 2021 (Commenced Before 1 Jan 2021)
- freehand illustration/hand-sketching and its use for analyses and/or explorations
- drafting - the fundamentals of orthographic drawing, three-dimensional projections, technical drawing standards and conventions, collage, and modelling techniques to aid the communication of design ideas
- digital - the use of the computer as a tool to aid communication of design ideas
- model-making - an introduction to various techniques of three-dimensional representation and exploration
- presentation - the ability to present work verbally and clearly articulate project ambitions to a range of audiences, as well as understand the implications of different types of representation in the communication of built environment projects, and
-multimedia communication strategies - the ability to strategically curate and orchestrate different types of representation techniques as a cohesive set of documents.
The representation skills acquired in this unit are fundamental tools for the communication of the design projects developed for core unit BE: Analysis Studio.
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Use and develop analog drawing/sketching methods to explore and represent ideas;
2. Use digital drawing tools to represent projects in a built environment context;
3. Apply techniques of model-making as a device for the communication of ideas;
4. Build and present verbally and visually a Communication Strategy as a cohesive and carefully curated set of documents; and
5. Apply and orchestrate different design communication techniques and to position them within a broader disciplinary and historical context.
Graduate attributes1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2022||UC - TAFE Queensland, South Bank||Semester 1||07 February 2022||On-Campus||Mr Tom James|
|2022||UC - Canberra, Bruce||Semester 1||07 February 2022||On-Campus||Miss Lyn Norton|
|2022||UC - University of Canberra College, Bruce||UC College Trimester 1||21 February 2022||On-Campus||Miss Chenchen Li|
|2022||UC - Canberra, Bruce||Winter Term||30 May 2022||On-Campus||Miss Lyn Norton|
|2022||UC - University of Canberra College, Bruce||UC College Trimester 3||17 October 2022||On-Campus||Mr James Young|
|2023||UC - Canberra, Bruce||Semester 1||06 February 2023||On-Campus||Dr Milica Muminovic|
|2023||UC - TAFE Queensland, South Bank||Semester 1||06 February 2023||On-Campus||Mr Tom James|
|2023||UC - Canberra, Bruce||Winter Term||30 May 2023||On-Campus||Dr Milica Muminovic|
|2023||UC - University of Canberra College, Bruce||UC College Trimester 2||05 June 2023||On-Campus||Ms Swarali Sidhaye|
Lists of required texts/readings
Some texts, readings or other reference material may be identified or provided during lectures or workshops. Also refer to listings posted on to the learnonline site for this unit and e reserve links. Students are expected to undertake self-directed research and sourcing of reference material as required for each project.
Ching, Francis D. K., Architectural Graphics 6th Ed. New York: John Wiley & Sons, 2015
Ching, F., Onouye, B, Zuberbuhler, D., Building Structures Illustrated, Patterns, Systems and Design New York, John Wiley& Sons, 2009
Ching, F., Interior Design Illustrated New York John Wiley & Sons
Reid, G Landscape Graphics revised ed. New York Watson-Guptill Publications 2002
Unwin, Simon, analysing Architecture Oxon UK, Routledge, 2009/2015
Ching, F. Architecture: Form, Space and Order, 3rd ed. New Jersey: John Wiley & Sons, 2007.
Bahamon, Alejandro, Sketch: Houses Barcelona, Loft Publications, 2008
Davies, Colin. Key houses of the twentieth century: plans, sections and elevations. London: Laurence King Publishing, 2006.
Dominguez, E.R., Yanes, M.D. Freehand Drawing for Architects and Interior Designers. New York: W.W. Norton & Company, 2005
Hopkins, O. Reading Architecture: A Visual Lexicon. London: Laurence King Publishing, 2012.
Hutchison, E. Drawing for Landscape Architecture. New York: Thames & Hudson, 2011.
Wang, T.C. Plan and Section Drawing. 2nd ed, New Jersey: John Wiley & Sons, Inc, 1996.
Montague, John. Basic Perspective Drawing, a Visual Approach. New York: Van Nostrand Reinhold, 1998.
Sullivan, C. Drawing the landscape. New York: Van Nostrand Reinhold, 1995.
Kubov, Michael. The Psychology of Perspective and Renaissance art. New York: Cambridge University Press, 1986.
Olofsson, Erik.; Sjolen, Klara. Design sketching: including an extensive collection of inspiring sketches by 24 students at the Umea Institute of Design. Sweden: KEEOS Design Books, 2005.
Boundy, A. W. (Albert William). Engineering Drawing, Fourth Edition. Sydney: McGraw- Hill, 1992.
In order to develop a studio culture and shared library of reference materials, students are encouraged to share analytic, concept, precedent and reference images and materials with the aim of developing a library of images for your ongoing professional use.
Submission of assessment items
Extensions & Late submissions
All Visual Communication assessment items are to be presented in the Workshop Studio for review and feedback and uploaded to Canvas concurrently for grading .
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
‘Stand up’ presentations
You should be able to disuss your aims, process and how you approached the task in a concise way. Its all about the process.
Students should sit in on all other student’s presentations. Presentations should provide an opportunity for group learning, and a satisfying conclusion to each project.
3 dimensional physical models
Scale modeling is essential to an understanding of form, materials and structure in the built environmnet disciplines. Modeling need not be concerned entirely with realism or authenticity – some level of abstraction is preferred.
Drawings and other graphics
Presentations will usually require plans, sections and physical models. 3D model can serve as a hybrid perspective image after photoshopping. Design technical drawings should all be to scale and labeled as such. Presentation of earlier concept and site sketching can be very useful.
A sketch folio (A3 or A4) should be brought to every studio class and should be the means by which you record your thoughts, concept sketches, notes and research related to the projects.
Submission requirements and protocols
It is the student’s responsibility to ensure that the correct version of any given assignment is submitted by the due date and time as indicated in the unit’s Canvas site and unit outline.
CD/DVD/USB/emailed assignment submissions will not be accepted. Submissions that do not meet the specified content, format or other requirements may be penalised through a reduction in marks.
Where students are required to submit models, drawings, posters or other physical artefacts that cannot be submitted electronically, students must create an electronic record (PDF) of the artefact and submit this in the appropriate assignment dropbox as evidence of their completed and on time submission.
Feedback and return of material
Apart from the grades/marks/comments given for the progressive assignments, feedback will be provided in the form of verbal comments and critique during studio classes and at reviews. In design education and practice the fundamental vehicle for receiving feedback is the verbal response or critique. Designers are expected to listen carefully and dispassionately to what is said and respond accordingly. It is therefore important that you develop the facility for recording what is said – this may include enlisting a fellow student to take notes on your behalf during your presentation.
Unless otherwise advised, assignments, together with marks and feedback, will be available for collection from the lecturer during class. All grades will be posted on Canvas.
Work will not be available for collection before the nominated return time. Students must retain a digital copy of their assessable work. This may include photographing work such as physical models or scanning hand drawn work. Students should expect that tutors will write on or otherwise alter their work as a part of the assessment and feedback process.
Your results for individual assessments and exams will be communicated using a series of grades which give you an indication of how you’re progressing in your studies. Once you complete your unit, you’ll receive an overall grade for that too, which will appear on your academic transcript. For commencing students, it is highly reocmmned you review the Univeristy Grading Scale. Here you will find descriptors for each grade catagory and the level of expectation. this can differ from previous secondary level education . You can find the Grade Scale here: https://www.canberra.edu.au/content/myuc/home/course/grading.html
Attendance at scheduled classes and contribution over the semester is expected. Presentation and discussion of your work in progress is essential for the development of your skills in meeting the learning outcomes of the subject and for your design education.
Participation in learning sessions and reviews provides important opportunities for feedback and demonstrates that the submitted work is your own.
In order to receive a grade of Pass or better, students must bring their work in progress to all sessions, reviews and juries as detailed in the unit outline. Assessment items that have not been presented for review during the semester as required may not be submitted for final assessment.
Please advise the Unit Convener if you are unable to attend a particular class or workshop.
Required IT skills
Formatting files to acceptable file sizes, formatting to PDF. filetype.
Required textbook/s and cost of drawing and modeling material : in the order of $300- $500 during a typical semester.
Work placement, internships or practicums
Announcements made during studios, seminars, lectures, or posted on to the unit canvas site and/or sent to your University of Canberra student email address, will be deemed to have been made to the whole group. Students are responsible for regularly checking the UCLearn site and their UC student email.
Consultation with Staff
Contact with staff should generally be within the allocated class times. Consultation outside of these hours shall be by prior appointment, and in addition to, not in lieu of, the scheduled class time. Students who fail to attend classes, and who do not have a Medical or Counsellor's Certificate or other genuine reason for missing classes, should not expect additional tutorial or consultation time.
Please note: staff are not able to return calls to long distance or mobile telephone numbers after normal hours or on weekends or holidays. Emails are normally not checked or answered at nights, on weekends or on public holidays. Teaching staff (and particularly part-time staff) may not be able to attend to phone calls or reply to emails immediately. Please ensure any urgent matters are brought to their attention within the studio session or request assistance in notifying the Convener through the Administrative Assistant for the Course.
Due to the requirements of professional accreditation samples of student work will be retained and stored at the School for periods of up to three years. Where possible, each student should make a copy of any assignment (prior to submission) as that work may be retained and inaccessible thereafter.
End of Semester Clean Up
Studios are to be cleared of work and generally cleaned up at the end of each semester. Projects not removed by the advertised date may be discarded without further notice.
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