Marketing Communication Industry & Educultural Engagement (Singapore/Malaysia) (10421.1)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| On-Campus
|| Bruce, Canberra
|0.125||3||Faculty Of Arts And Design|
|Discipline||Study level||HECS Bands|
|School Of Arts And Communications||Level 2 - Undergraduate Intermediate Unit|| Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Learning outcomesAfter successful completion of this unit, students will be able to:
1. Be exposed to the latest trends and insights on multinational brands in transnational settings;
2. Gain an in-depth knowledge of regional marketing communication and media techniques;
3. Discover diversity through edu-cultural excursions while broadening their international perspectives; and
4. Interact with the local community and establish industry networks for future employment opportunities.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
PrerequisitesMust have passed 24 credit points.
Assumed knowledgeOpen to second and third year students.
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2023||Bruce, Canberra||Winter Term||30 May 2023||On-Campus||Ms Prue Robson|
|2024||Bruce, Canberra||Winter Term||27 May 2024||On-Campus||Ms Prue Robson|
Required readings will be listed on the UC Learn (Canvas) site.
Required IT skills
This unit requires a basic familiarity with social media platforms, content management and mobile photography. Extra resources and support will be provided to assist students in developing these skills throughout the unit.
Students enrolled in this unit must have been selected for the Marketing Communication & Public Relations: An Asian Perspective Faculty Study Tour and paid the associated fees to attend.
Work placement, internships or practicums