Marketing Communication Industry & Educultural Engagement (Singapore/Malaysia) (10421.1)

Please note these are the 2024 details for this unit
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Marketing Communication Industry & Educultural Engagement (Singapore/Malaysia)
Available teaching periods Delivery mode Location
View teaching periods On-Campus
 UC - Canberra, Bruce
EFTSL Credit points Faculty
0.125 3 Faculty Of Arts And Design
Discipline Study level HECS Bands
School Of Arts And Communications Level 2 - Undergraduate Intermediate Unit Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
This two-week immersive learning experience takes place in Singapore and Malaysia. The program allows students to gain a deep understanding of Southeast Asia's communication and media industry, focusing on marketing communications and corporate and public communications. Students will gain insight into the differences between Australian and Asian professional communication practices and strategies. The program includes industry visits with leading communication professionals and organisations in the region, as well as visits to partner universities to collaborate with local students and academics. In addition to the educational component, the program includes various cultural activities and excursions to allow students to immerse themselves in the region's history, customs, and way of life.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Be exposed to the latest trends and insights on multinational brands in transnational settings;
2. Gain an in-depth knowledge of regional marketing communication and media techniques;
3. Discover diversity through edu-cultural excursions while broadening their international perspectives; and
4. Interact with the local community and establish industry networks for future employment opportunities.


Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings


Prerequisites

Must have passed 24 credit points.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

Open to second and third year students.
Availability for enrolment in 2024 is subject to change and may not be confirmed until closer to the teaching start date.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2023 UC - Canberra, Bruce Winter Term 30 May 2023 On-Campus Ms Prue Robson
2024 UC - Canberra, Bruce Winter Term 27 May 2024 On-Campus Mr Shaun Cheah
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit timetable.

Required texts

Refer to Canvas 

Participation requirements

None

Required IT skills

Students are expected to be able to access materials on the unit's Canvas site, and competency in PC based MS operating systems is expected (PowerPoint, Word)

Work placement, internships or practicums

None

Additional information

Enrolment
It is the student's responsibility to ensure that they are correctly enrolled in each unit and that the units are correct for their course of study. Students should confirm their unit enrolment details via MyUC before the end of Week 2.

Moderation
Moderation of final results is practiced to ensure the maintenance and uniformity of consistent standards.

Schedule
The Unit Convenor reserves the right to vary the schedule to take timely advantage of an advertising event, field trip opportunity or guest speaker. Notice of such variation will be made through Canvas announcement.

Referencing requirements
The standard practice of using referencing systems such as Harvard or the American Psychological Association (APS – 5th or 6th edition) Style Manual is preferred.

Student responsibility
If there is any doubt on the requirements of any particular assignment or assessment procedure, the onus of clarification rests with the student who should contact the lecturer about the matter. Students have a responsibility to:

  • read, understand and respect the rules concerning plagiarism;
  • familiarise themselves with the conventions of referencing in their discipline; and avoid all acts, which could be considered plagiarism. Refer to the Academic Skills Centre for more information.

Next step

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