Marketing Communication Industry & Educultural Engagement (Singapore/Malaysia) (10421.1)
Please note these are the 2023 details for this unit
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Marketing Communication Industry & Educultural Engagement (Singapore/Malaysia)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | On-Campus |
UC - Canberra, Bruce |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts And Communications | Level 2 - Undergraduate Intermediate Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
This two-week immersive learning experience takes place in Singapore and Malaysia. The program allows students to gain a deep understanding of Southeast Asia's communication and media industry, focusing on marketing communications and corporate and public communications. Students will gain insight into the differences between Australian and Asian professional communication practices and strategies. The program includes industry visits with leading communication professionals and organisations in the region, as well as visits to partner universities to collaborate with local students and academics. In addition to the educational component, the program includes various cultural activities and excursions to allow students to immerse themselves in the region's history, customs, and way of life.
1. Be exposed to the latest trends and insights on multinational brands in transnational settings;
2. Gain an in-depth knowledge of regional marketing communication and media techniques;
3. Discover diversity through edu-cultural excursions while broadening their international perspectives; and
4. Interact with the local community and establish industry networks for future employment opportunities.
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
Learning outcomes
After successful completion of this unit, students will be able to:1. Be exposed to the latest trends and insights on multinational brands in transnational settings;
2. Gain an in-depth knowledge of regional marketing communication and media techniques;
3. Discover diversity through edu-cultural excursions while broadening their international perspectives; and
4. Interact with the local community and establish industry networks for future employment opportunities.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
Prerequisites
Must have passed 24 credit points.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
Open to second and third year students.
Availability for enrolment in 2024 is subject to change and may not be confirmed until closer to the teaching start date.
| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2023 | UC - Canberra, Bruce | Winter Term | 30 May 2023 | On-Campus | Ms Prue Robson |
| 2024 | UC - Canberra, Bruce | Winter Term | 27 May 2024 | On-Campus | Mr Shaun Cheah |
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit
timetable.
Required texts
Required readings will be listed on the UC Learn (Canvas) site.
Participation requirements
None
Required IT skills
This unit requires a basic familiarity with social media platforms, content management and mobile photography. Extra resources and support will be provided to assist students in developing these skills throughout the unit.
In-unit costs
Students enrolled in this unit must have been selected for the Marketing Communication & Public Relations: An Asian Perspective Faculty Study Tour and paid the associated fees to attend.
Work placement, internships or practicums
None
