Marketing Communication Industry & Educultural Engagement (Singapore/Malaysia) (10421.1)

This two-week immersive learning experience takes place in Singapore and Malaysia. The program allows students to gain a deep understanding of Southeast Asia's communication and media industry, focusing on marketing communications and corporate and public communications. Students will gain insight into the differences between Australian and Asian professional communication practices and strategies. The program includes industry visits with leading communication professionals and organisations in the region, as well as visits to partner universities to collaborate with local students and academics. In addition to the educational component, the program includes various cultural activities and excursions to allow students to immerse themselves in the region's history, customs, and way of life.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Be exposed to the latest trends and insights on multinational brands in transnational settings;
2. Gain an in-depth knowledge of regional marketing communication and media techniques;
3. Discover diversity through edu-cultural excursions while broadening their international perspectives; and
4. Interact with the local community and establish industry networks for future employment opportunities.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

Must have passed 24 credit points.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

Open to second and third year students.