This digitally edited photo is from a school assignment, tasking us with creating a series of conceptual photographs that address an issue.
My chosen theme is consumerism. It is represented negatively in my work because of the impact it has on our deteriorating planet. The rain is represented by a barcode (a symbol used across most purchasable products). It represents how unavoidable consumerism and advertising is in modern society. Even using an umbrella does not prevent you from getting wet in the rain symbolic of avoiding consumerism, which is nearly impossible due to capitalism. The photograph meets the digital media criteria because it is edited in photoshop. Basic exposure and colour adjustments were made. The barcode/rain was added and a building that took up the majority of the background was removed.
