DRIVE! manufactures the nostalgia of the 70s-00s.
Despite the stylistic differences of each decade, the 4-set posters intend to convey the continued sentiment of a hope that we all wish to finally grasp, or latch onto.This genre of posters often contains words of encouragement and empowerment (although at times shallow and futile), and consists of a common motif of a vehicle, hinting at the capitalistic motives behind these posters. While not necessarily a critique - in fact, I tend to have a soft spot for the visuals of the past - this modern, entirely digital remake showcases how we can replicate the same feeling and aesthetics from any given time, as well as highlighting the historical context.
