Specialisation in Marketing (SP0008.1)

Marketing Communication focuses on analysing audiences, creating strategic value, and building sustained organisational relationships. This specialisation develops advanced capabilities in strategic branding, digital and social media marketing, and media management. Combining contemporary theory with hands-on practice, you will learn to design integrated communication (IMC) strategies that resonate with target audiences. Through the study of global brand strategy, data-informed digital execution, and consumer insights, you will gain the analytical and creative competencies needed to navigate dynamic market environments and deliver measurable organisational outcomes.