Specialisation in Digital Marketing (SP0003.1)

Build expertise in contemporary digital marketing and communication strategies. This specialisation develops your understanding of audience behaviour, social media marketing, integrated digital communication and data analytics. You will learn how to identify and engage target audiences, develop effective digital campaigns and use data visualisation and analytics to inform decision-making. Combining strategic and practical perspectives, the specialisation prepares you to respond to the rapidly evolving digital environment and create meaningful connections between organisations, customers and communities.