Specialist Major in Public Relations and Strategic Communication (SM0096) - University of Canberra

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Specialist Major in Public Relations and Strategic Communication

Faculty	Discipline	Credit points
Faculty of Arts and Design	School of Arts & Communication	24

Introduction

Choose a major in Public Relations and Strategic Communication and step into a world where your words have the power to influence and inspire. Learn to craft compelling key messages, build relationships, and navigate issues for organisations, governments, opinion leaders, and social causes. Through designing communication campaigns, engaging stakeholders, and using the power of storytelling, you'll develop the skills to connect with audiences, shape public opinion, and drive meaningful change.

Assumed knowledge

None.

Additional information

Specialist majors are only available to students in the course for which the major is required.

Referenced courses

Requirements

Stakeholder Engagement (11101) | 3 credit points — Level 2

Public Opinion (12030) | 3 credit points — Level 3

Reputation: Issues and Crisis Communication (12081) | 3 credit points — Level 3

Social Media Campaigns (12082) | 3 credit points — Level 3

Organisational Storytelling: Producing Earned and Owned Media (12083) | 3 credit points — Level 1

Representation and Diversity (12220) | 3 credit points — Level 1

Communication Strategy and Campaign Planning (12221) | 3 credit points — Level 2

Communicating with Intent: Strategic Communication Foundations (12223) | 3 credit points — Level 1

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University of Canberra, Bruce ACT 2617 Australia

+61 2 6201 5111

ABN 81 633 873 422

CRICOS 00212K

TEQSA Provider ID: PRV12003 (Australian University)

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UC acknowledges the Ngunnawal people, traditional custodians of the lands where Bruce campus is situated. We wish to acknowledge and respect their continuing culture and the contribution they make to the life of Canberra and the region. We also acknowledge all other First Nations Peoples on whose lands we gather.