Major in Professional Communication (MJ0302.1)

This major is designed for students who want to enhance their employability by developing their communication skills and knowledge for transferable professional communication capability, and by preparing them for the current media-saturated environment. Communication skills are central to working life: they are generic, global and transferable. Further, digital media is opening up all professions to new opportunities for engagement, promotion, networking and information exchange. The two key objectives of the major are thus (a) to build student skills in writing across platforms, critical analysis, group communication, presentation and public speaking skills; and (b) to develop student knowledge of digital and other media; audiences; brand management; corporate communication; and managing issues and crises.