Major in Content Marketing Strategy (MJ0272)

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Major in Content Marketing Strategy

Faculty	Discipline	Credit points
Faculty of Arts and Design	School of Arts and Communications	18

Introduction

The Content Marketing Strategy major provides students with an understanding of how to operate in the growing professional field of content marketing. The major is ideally suited to students studying another professional major oriented towards the production of feature-rich content, such as Journalism, and wanting to work in commercial messaging professions.

Assumed knowledge

None

Additional information

None.

Referenced courses

Bachelor of Journalism (320JA.1)

Requirements

Introduction to Marketing (6357) | 3 credit points — Level 1 *

Communication Technologies and Change (8131) | 3 credit points — Level 3 *

Agency-Client Relationships (9018) | 3 credit points — Level 3 *

Digital PR and Media Relations (9034) | 3 credit points — Level 2 *

Brand Management (9118) | 3 credit points — Level 2 *

Digital Campaigning (9922) | 3 credit points — Level 2 *

Please Note: Units marked with an * are no longer active, however students who have completed these units may still count them towards completion of this major or minor.

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Major in Content Marketing Strategy (MJ0272.1)