Major in Applied Marketing (Restricted) (MJ0268.1)
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The Major in Applied Marketing provides students with a broad foundation of the skills required to thrive as a marketing executive in the modern business world.
In addition to the fundamental concepts of marketing, students will be introduced to the changes that have taken place in recent years and develop the skills and knowledge required to develop and deliver exceptional modern marketing campaigns.
Similar to other applied business courses, students completing the marketing major will be given the opportunity to develop and implement marketing strategies into existing real organisations, providing them with unique graduate experience to kick-start their careers.
Please Note: Units marked with an * are no longer active, however students who have completed these units may still count them towards completion of this major or minor.