Major in Advertising (MJ0131.1)
| Faculty | Discipline | Credit points |
|---|---|---|
| Faculty of Arts and Design | School of Arts and Communications | 24 |
Note: This major is not available for new students commencing in 2013 or after.
This major provides students with theoretical background and practical knowledge that underpins strategic planning and management skills in advertising and marketing communication. Special emphasis is placed on the concept of integrated marketing communication, the importance of brands, and the international context.
None.
None.
Referenced courses
- Bachelor of Commerce / Bachelor of Advertising and Marketing Communication (100JA.2)
- Bachelor of Graphic Design/Bachelor of Advertising and Marketing Communication (181JA.1)
- Bachelor of Arts/Bachelor of Information Technology (799AA.3)
- Bachelor of Advertising and Marketing Communication (981AA.1)
- Bachelor of Arts / Bachelor of Advertising and Marketing Communication (986AA.2)
- Bachelor of Arts in International Studies / Bachelor of Advertising and Marketing Communication (990AA.3)
- Bachelor of Advertising and Marketing Communication / Bachelor of Laws (995AA.2)
- Bachelor of Applied Economics / Bachelor of Advertising and Marketing Communication (999AA.2)
Please Note: Units marked with an * are no longer active, however students who have completed these units may still count them towards completion of this major or minor.
