Major in Advertising (MJ0131) - University of Canberra

Faculty	Discipline	Credit points
Faculty of Arts and Design	School of Arts and Communications	24

Introduction

Note: This major is not available for new students commencing in 2013 or after.

This major provides students with theoretical background and practical knowledge that underpins strategic planning and management skills in advertising and marketing communication. Special emphasis is placed on the concept of integrated marketing communication, the importance of brands, and the international context.

Assumed knowledge

None.

Additional information

None.

Referenced courses

Bachelor of Commerce / Bachelor of Advertising and Marketing Communication (100JA.2)
Bachelor of Graphic Design/Bachelor of Advertising and Marketing Communication (181JA.1)
Bachelor of Arts/Bachelor of Information Technology (799AA.3)
Bachelor of Advertising and Marketing Communication (981AA.1)
Bachelor of Arts / Bachelor of Advertising and Marketing Communication (986AA.2)
Bachelor of Arts in International Studies / Bachelor of Advertising and Marketing Communication (990AA.3)
Bachelor of Advertising and Marketing Communication / Bachelor of Laws (995AA.2)
Bachelor of Applied Economics / Bachelor of Advertising and Marketing Communication (999AA.2)

Requirements

Advertising Strategy (6809) | 3 credit points — Level 2 *

Integrated Communication Campaigns (6813) | 3 credit points — Level 3 *

Brand Building (6814) | 3 credit points — Level 3 *

Professional Communication Practice (7837) | 3 credit points — Level 1 *

Transnational Advertising (7839) | 3 credit points — Level 3 *

Introduction to Professional Communication (8122) | 3 credit points — Level 1 *

Agency Operations (8135) | 3 credit points — Level 2 *

Client Relationship Management (8137) | 3 credit points — Level 2 *

Advertising Project (9116) | 3 credit points — Level 3 *

Advertising Strategy Development (9117) | 3 credit points — Level 2 *

Brand Management (9118) | 3 credit points — Level 2 *

Principles of Marketing Communication (9121) | 3 credit points — Level 1 *

Advertising Strategy Development (9484) | 3 credit points — Level 2 *

Advertising Project (9488) | 3 credit points — Level 3 *

Principles of Marketing Communication (9496) | 3 credit points — Level 1 *

Please Note: Units marked with an * are no longer active, however students who have completed these units may still count them towards completion of this major or minor.

Major in Advertising (MJ0131.1)

Introduction

Assumed knowledge

Additional information

Referenced courses

Requirements

Apply to study

Major in Advertising (MJ0131.1)

Introduction

Assumed knowledge

Additional information

Referenced courses

Requirements

Apply to study

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