Breadth Major in Corporate and Public Communication (BM0031.1)
|Faculty of Arts and Design||School of Arts and Communications||24|
The Corporate and Public Communication Major enables students to be critically aware, ethically responsible and multi-skilled professionals in the diverse yet integrated industries of public relations, public affairs and corporate communication. Students will develop the theoretical, interdisciplinary and practical knowledge to understand how historical and current social, political and economic processes influence, and are influenced by, communication. They will learn the diverse skills needed in fast-paced communications industries including strategy and campaign development; social and digital analytics; the basics of graphic design and visual language, multi-media production and stakeholder management.
This breadth major is not available to students in the Bachelor of Communication and Media (Corporate and Public Communication) course.