Breadth Major in Marketing (BM0015) - University of Canberra

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Breadth Major in Marketing

Faculty	Discipline	Credit points
Faculty of Business, Government & Law	Canberra Business School	24

Introduction

Marketing is considered an essential business function for any organisation and offers good employment prospects. You will study how consumers behave in different settings, develop innovative marketing plans for domestic and international contexts, conduct marketing research and explore digital marketing as well gain skills in negotiation and sales management. The major will hone your oral and written communication skills through innovative and challenging assignments that reflect real world scenarios.

Assumed knowledge

None

Additional information

This breadth major is not available to students in the Bachelor of Business (Marketing) course.

Requirements

Students may also complete other level 2 or 3 units owned by the Faculty of Business, Government & Law

Introduction to Management (11174) | 3 credit points — Level 1

Strategic Marketing Management (11183) | 3 credit points — Level 3

Introduction to Politics and Government (11235) | 3 credit points — Level 1

Law and Society (11257) | 3 credit points — Level 1

Social Marketing - Marketing for Good (12157) | 3 credit points — Level 2

Professional Orientation (Business, Government and Law) (12209) | 3 credit points — Level 1

Marketing Fundamentals (11176) | 3 credit points — Level 1

Consumer and Buyer Behaviour (11178) | 3 credit points — Level 2

Digital Marketing (11179) | 3 credit points — Level 3

International Marketing (11182) | 3 credit points — Level 3

Integrated Marketing Communication (12053) | 3 credit points — Level 1

Big Data and Marketing Analytics (12158) | 3 credit points — Level 3

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University of Canberra, Bruce ACT 2617 Australia

+61 2 6201 5111

ABN 81 633 873 422

CRICOS 00212K

TEQSA Provider ID: PRV12003 (Australian University)

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UC acknowledges the Ngunnawal people, traditional custodians of the lands where Bruce campus is situated. We wish to acknowledge and respect their continuing culture and the contribution they make to the life of Canberra and the region. We also acknowledge all other First Nations Peoples on whose lands we gather.