Breadth Major in Marketing (BM0015) - University of Canberra

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Breadth Major in Marketing

Faculty	Discipline	Credit points
	Canberra Business School	24

Introduction

Marketing is considered an essential business function for any organisation and offers good employment prospects. You will study how consumers behave in different settings, develop innovative marketing plans for domestic and international contexts, conduct marketing research and explore digital marketing as well gain skills in negotiation and sales management. The major will hone your oral and written communication skills through innovative and challenging assignments that reflect real world scenarios.

Assumed knowledge

None

Additional information

This breadth major is not available to students in the Bachelor of Business (Marketing) course.

Requirements

Marketing Fundamentals (11176) | 3 credit points — Level 1

Negotiation and Sales Management (11177) | 3 credit points — Level 1

Consumer and Buyer Behaviour (11178) | 3 credit points — Level 2

Digital Marketing (11179) | 3 credit points — Level 3

Marketing Research Methods (11180) | 3 credit points — Level 2

Relationship Marketing (11181) | 3 credit points — Level 3

International Marketing (11182) | 3 credit points — Level 3

Strategic Marketing Management (11183) | 3 credit points — Level 3

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