Breadth Major in Marketing and Events (BM0005.1)
|Canberra Business School
The Breadth Major in Marketing and Events will provide you with a strong foundation of the principles and conceptual frameworks of marketing and event management, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You'll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.
This breadth major is not available to students in the following courses:
Bachelor of Business (Marketing)
Bachelor of Event and Tourism Management