Breadth Major in Marketing and Events (BM0005) - University of Canberra

Home

/

Find your course

/

Breadth Major in Marketing and Events

Faculty	Discipline	Credit points
	Canberra Business School	24

Introduction

The Breadth Major in Marketing and Events will provide you with a strong foundation of the principles and conceptual frameworks of marketing and event management, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You'll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.

Assumed knowledge

None.

Additional information

This breadth major is not available to students in the following courses:
Bachelor of Business (Marketing)
Bachelor of Event and Tourism Management

Requirements

Marketing Fundamentals (11176) | 3 credit points — Level 1

Consumer and Buyer Behaviour (11178) | 3 credit points — Level 2

Digital Marketing (11179) | 3 credit points — Level 3

International Marketing (11182) | 3 credit points — Level 3

Strategic Marketing Management (11183) | 3 credit points — Level 3

Event Management (11320) | 3 credit points — Level 3

Introduction to Events and Tourism (11321) | 3 credit points — Level 1

Event Development (11322) | 3 credit points — Level 2

Apply to study

Apply now Enquire

University of Canberra, Bruce ACT 2617 Australia

+61 2 6201 5111

ABN 81 633 873 422

CRICOS 00212K

TEQSA Provider ID: PRV12003 (Australian University)

Contact UC

Copyright

Disclaimer

Privacy

Accessibility

Collection notice

UC acknowledges the Ngunnawal people, traditional custodians of the lands where Bruce campus is situated. We wish to acknowledge and respect their continuing culture and the contribution they make to the life of Canberra and the region. We also acknowledge all other First Nations Peoples on whose lands we gather.