Create an eventful career
About the course
UC's 100% online Bachelor of Events and Tourism Management offers a unique pathway to a versatile, exciting career.
Whether you're drawn to travel, exhilarating stadium events, cultural experiences or bringing local communities together, this degree combines foundational business knowledge with a comprehensive events and tourism curriculum.
With elective units, you can personalise your event management degree and specialise in an area of interest. Our degree brings together foundational business knowledge with a comprehensive events and tourism curriculum. Connect the foundations of business with the event and tourism industry as you explore an introductory look at management, marketing, policy and sustainability principles. Get practical experience with access to real-world case studies, interactive guest lectures and internships.
By graduation, you’ll have the knowledge and skills to function effectively, strategically and creatively across a wide variety of future event and tourism management roles.
100% online learning
Study when and where it suits you, with online learning.
Business-focused
Learn about key business areas that intersect with events and tourism.
Industry connected
Gain experience through practical industry projects and internship placement.
Gain knowledge across business areas directly connected to the events and tourism industry, including economics, research methodology, marketing fundamentals, business sustainability, and tourism policy.
Learn the skills to unlock your creativity to solve problems, evaluate ideas, collaborate with others and adapt to changing markets.
Engage with industry via UC’s work-integrated learning, providing you with up to 50 hours of practical experience outside of your regular study.
Discover how to play a key role in reshaping how we connect with people, culture and places.
Learn what it takes to create sustainable experiences for changing markets informed by strategy and ethics.
100% online learning
Customise your course as you study with 8 electives.
Gain a competitive edge with broad business knowledge.
Study real-world case studies, marketing plans and industry projects.
Customise your course as you study with 8 electives.
Gain a competitive edge with broad business knowledge.
Study real-world case studies, marketing plans and industry projects.
Our degrees are designed with the real world in mind, helping you develop effective communication methods, elevate your critical thinking and build your practical experience so you can hit the ground running when you graduate. From sport marketing, sustainable tourism management to planning a local farmer’s market, a degree in events and tourism management offers one of the most versatile futures available.
Make an impact
The Canberra Business School is ranked 1st in Australia for Career Impact (AFR BOSS, 2023).
Education is for everyone
UC is in the top 5 universities for reducing inequalities (THE Impact Rankings, 2023).
We’re #1 in Canberra
For full-time employment in Business and Management (GUG, 2023).
Career outlook
Australia is back open for business, and the events and tourism sector is ready to be revitalised. To help further drive growth and sustainability, a skilled and experienced workforce is needed. UC’s Event and Tourism Management graduates can expect to find themselves in any one of the following positions:
- Event planner
- Event manager
- Marketing and events manager
- Event marketing specialist
- Marketing and events coordinator
- Festival coordinator
- Destination specialist
- Sports events manager
- Tourism policy officer
- Travel consultant
Australia is back open for business, and the events and tourism sector is ready to be revitalised. To help further drive growth and sustainability, a skilled and experienced workforce is needed. With Australia set to host the 2026 Commonwealth Games, 2027 Rugby World Cup and the Brisbane 2032 Olympic and Paralympic Games, there’s never been a better time to kickstart a bright future in events and tourism management.
Ready to make a difference in education? Download a brochure or speak to our staff via email or over the phone.
Have your questions answered, including:
- Whether this the right course for you
- How to apply
- Costs and fees
- Commencement date
