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Master of Marketing Management (MGM301.1)
Please note these are the 2026 details for this course
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| On campus |
Bruce, Canberra |
2.0 years | |
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Business, Government & Law | Canberra Business School |
View teaching periods | 880208 |
| Fees | English language requirements | ||
|
|
View requirements | ||
English language requirements
An IELTS Academic score of 6.5 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| On campus |
Bruce, Canberra |
2.0 years | |
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Business, Government & Law | Canberra Business School |
View teaching periods | 098211A |
| Fees | English language requirements | ||
|
|
View requirements | ||
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.5 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
Make millions of good impressions
Cultivate collaboration, innovation and critical thinking with UC’s Master of Marketing Management.
Whether you’re currently working in a marketing area and looking to enhance your practical expertise, or you are considering a career transition into marketing, UC’s Master of Marketing Management is designed to prepare you with the necessary skills and knowledge for managerial positions in an increasingly dynamic business landscape.
Through a combination of functional coursework, interactive discussions, case studies and hands-on projects, you will gain a comprehensive understanding of marketing strategies, consumer insights, market research techniques and effective management practices. Across the course, you’ll be equipped with the expertise and confidence to take on challenging marketing roles in various industries, ranging from multinational corporations to entrepreneurial ventures.
Whether your aspirations lie in brand management, digital marketing, market research or strategic marketing, our Master of Marketing Management will empower you to make a significant impact in your organisation and excel in your marketing career.
Study a Master of Marketing Management at UC and you will:
- develop the ability to create effective marketing strategies that align with organisational goals.
- gain insights into consumer motivations, preferences and decision-making processes.
- explore social media marketing, search engine optimisation (SEO) and content marketing, as well as virtual reality platforms that are used in digital marketing.
- evaluate the economic and policy environment of Australian and international markets and how they affect business management.
- use creativity, critical thinking, analysis and research skills to provide practical solutions to marketing problems.
- increase your understanding of global markets, cross-cultural considerations and strategies for expanding into international markets.
Career opportunities
A Master of Marketing Management degree opens doors to a wide range of career opportunities and exciting roles across industries and sectors, including:
- Marketing Manager
- Marketing Consultant
- Digital Marketing Specialist
- Marketing Communications Manager
- Marketing Director
- Market Research Analyst
- Product Manager
- PR Manager
- Social Media Manager
- Advertising Manager
- Entrepreneur/Startup Founder.
Applicants must have an undergraduate degree or equivalent as approved by the University.
Assumed knowledge
None.
Periods course is open for new admissions
| Year | Location | Teaching period | Teaching start date | Domestic | International |
|---|---|---|---|---|---|
| 2026 | Bruce, Canberra | Semester 1 | 02 February 2026 | ||
| 2026 | Bruce, Canberra | Semester 2 | 27 July 2026 |
Credit arrangements
A credit transfer arrangement is available for this course for the following institutions:
University Of Canberra College
Master of Marketing Management (MGM301) | 48 credit points
- In 2023, unit 11430 Marketing Research Methods PG has been replaced by unit 9505 Research Methods PG as a core unit within the Master of Marketing Management.
- Previous Restricted Choice options 9106 Brand, Strategy and Integration, 9109 Marketing Communication Principles and 9112 Advertising are no longer offered however can still count towards Part A.
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Year 2
Semester 1
Semester 2
Restricted Choice Part B Unit
Year 1
Year 2
Year 3
Semester 1
Restricted Choice Part B Unit
Restricted Choice Part A Unit
Year 1
Year 2
Year 3
Year 4
Year 1
Year 2
Year 3
Year 4
Year 5
Course duration
Standard 2 years full time or equivalent. Maximum 6 years.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| Critically evaluate a range of core and contemporary concepts and theories of organisations and their management. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; work collaboratively as part of a team, negotiate, and resolve conflict; display initiative and drive, and use their organisational skills to plan and manage their workload; take pride in their professional and personal integrity. UC graduates are global citizens: Think globally about issues in their profession; adopt an informed and balanced approach across professional and international boundaries; understand issues in their profession from the perspective of other cultures; communicate effectively in diverse cultural and social settings; make creative use of technology in their learning and professional lives; behave ethically and sustainably in their professional and personal lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways; apply their knowledge to working with Indigenous Australians in socially just ways. |
| Analyse information and be able to critique and effectively communicate in a business and management context. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; work collaboratively as part of a team, negotiate, and resolve conflict; display initiative and drive, and use their organisational skills to plan and manage their workload; take pride in their professional and personal integrity. UC graduates are global citizens: Think globally about issues in their profession; adopt an informed and balanced approach across professional and international boundaries; understand issues in their profession from the perspective of other cultures; communicate effectively in diverse cultural and social settings; make creative use of technology in their learning and professional lives; behave ethically and sustainably in their professional and personal lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways; apply their knowledge to working with Indigenous Australians in socially just ways. |
| Apply concepts, theories and experience to business problems and propose sustainable solutions demonstrating initiative, creativity and social responsibility. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; work collaboratively as part of a team, negotiate, and resolve conflict; display initiative and drive, and use their organisational skills to plan and manage their workload; take pride in their professional and personal integrity. UC graduates are global citizens: Think globally about issues in their profession; adopt an informed and balanced approach across professional and international boundaries; communicate effectively in diverse cultural and social settings; make creative use of technology in their learning and professional lives; behave ethically and sustainably in their professional and personal lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Apply their knowledge to working with Indigenous Australians in socially just ways. |
| Synthesise contemporary theory and practice relating to the external context in which organisations operate. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; work collaboratively as part of a team, negotiate, and resolve conflict; display initiative and drive, and use their organisational skills to plan and manage their workload. UC graduates are global citizens: Think globally about issues in their profession; adopt an informed and balanced approach across professional and international boundaries; understand issues in their profession from the perspective of other cultures; make creative use of technology in their learning and professional lives; behave ethically and sustainably in their professional and personal lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways. |
| Analyse and apply a range of contemporary entrepreneurial and enterprise skills and approaches to business innovation and organisational change. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; work collaboratively as part of a team, negotiate, and resolve conflict; display initiative and drive, and use their organisational skills to plan and manage their workload; take pride in their professional and personal integrity. UC graduates are global citizens: Think globally about issues in their profession; adopt an informed and balanced approach across professional and international boundaries; understand issues in their profession from the perspective of other cultures; communicate effectively in diverse cultural and social settings; make creative use of technology in their learning and professional lives; behave ethically and sustainably in their professional and personal lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways; apply their knowledge to working with Indigenous Australians in socially just ways. |
Awards
| Award | Official abbreviation |
|---|---|
| Master of Marketing Management | M MktgMgt |
Alternative exits
Alternative Exits:
Graduate Diploma in Business
Enrolment data
2023 enrolments for this course by location. Please note that enrolment numbers are indicative only and in no way reflect individual class sizes.
| Location | Enrolments |
|---|---|
| UC - Canberra, Bruce | 35 |
Enquiries
| Student category | Contact details |
|---|---|
| Current and Commencing Students | In person, Student Centre Building 1 (take a BGL Faculty course advice ticket) or Email bglstudent@canberra.edu.au |
| Prospective Domestic Students | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
| Prospective International Students | Email international@canberra.edu.au, Tel +61 2 6201 5342 |
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