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Graduate Certificate in Social Media and Public Engagement (271JA.1)
Please note these are the 2021 details for this course
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| PG | Bruce, Canberra |
0.5 years | |
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Arts and Design | School of Arts and Communications |
880246 | |
| Fees | English language requirements | ||
|
|
View requirements | ||
English language requirements
An IELTS Academic score of 6.5 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| 0.5 years | |||
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Arts and Design | School of Arts and Communications |
||
| Fees | English language requirements | ||
|
|
View requirements | ||
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.5 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
Consider this engaging career
Social media is becoming an increasingly powerful player in the dynamic media landscape, particularly as a means of engaging with customers and analysing their behaviour. This flexible part-time course will introduce you to key subjects in social media, including social informatics; government, media and public engagement; philosophies of communication; new technologies and the future of the online environment.
You will develop the practical and theoretical skills associated with different technological approaches and platforms, and will graduate able to competently negotiate both current and emerging social media entities within a private, public or not-for-profit workplace environment.
Study a Graduate Certificate in Social Media and Public Engagement at UC and you will:
- examine the impacts of social media in a range of areas including politics, business, regulation and social groups
- understand the conceptual theory behind online environments
- translate your theoretical knowledge into new and useful practical ways of engaging people in a social, institutional or media context.
Work Integrated Learning
You will be encouraged to investigate real-world industry scenarios as part of your Work Integrated Learning assessment program. Students often explore projects which focus on social media in their own industry or workplace, and their reports go on to make substantial improvements to how social media is used within these organisations.
Career opportunities
- Public engagement manager
- Communication manager
- Social media manager
- Marketing communication manager
- Public affairs officer
- Marketing communication manager
- Online community manager
- Policy officer
- Public affairs officer
- Public relations consultant
- Communication strategist
Course-specific information
It is assumed that students will have knowledge in at least one of the following areas: public and organisational communication, media, public policy and programs, administration, management, social systems, or fundamental skills in information communication technologies.
If you’re interested in pursuing a career in research, we provide a clear pathway to the Master of Communication degree.
Professional accreditation
None.
Applicants must have an undergraduate degree or equivalent as approved by the University.
Assumed knowledge
It is assumed that students will have knowledge in at least one of the following areas: public and organisational communication, media, public policy and programs, administration, management, social systems, or fundamental skills in information communication technologies.
Periods course is open for new admissions
This course is not open for new admissions.
Credit arrangements
There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy.
Graduate Certificate in Social Media and Public Engagement (271JA) | 12 credit points
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Course duration
Standard two semester part-time. Maximum four semesters. This course is available part-time only.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| High-level digital communication literacy, including the ability to make independent judgements in identifying, analysing, evaluating and designing digital solutions to complex policy, program and communication challenges | Problem solving: ability to apply problem-solving processes in novel situations; identify, analyse problems then formulate, implement solutions |
| An in-depth understanding of the role of digital, online and social media in social and democratic processes nationally and internationally, as well as the theoretical frameworks that underpin the complex relationships among information technology, people, and social institutions | Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way Working independently and with others: ability to plan own work, be self-directed, use interpersonal skills and attitudes to work collaboratively |
| Ability to communicate and transfer knowledge to a variety of audiences, be responsible for the work of self and others, and generate and evaluate complex ideas | Communication: ability to present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries |
| Critical and analytical understanding of change and emerging concepts regarding media technologies and online engagement | Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way Professionalism and social responsibility: capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefit of others and the environment |
Awards
| Award | Official abbreviation |
|---|---|
| Graduate Certificate in Social Media and Public Engagement | GradCert SocMedia&PubEngagement |
Alternative exits
Graduates of this course will be eligible to enter the Masters in Strategic Communication or the Masters in Business Informatics.
Enquiries
| Student category | Contact details |
|---|---|
| Prospective Domestic Students | Please email: study@canberra.edu.au or telephone: 1800 UNI CAN (1800 864 226) |
| Current and Commencing Students | Email: FAD.Student@canberra.edu.au Ph: 1300 301 727 |
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