Marketing and Innovation (9707.1)

Please note these are the 2018 details for this unit
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Marketing and Innovation
Available teaching periods Delivery mode Location
View teaching periods
EFTSL Credit points Faculty
0.125 3 Faculty Of Arts And Design
Discipline Study level HECS Bands
Discipline Of Creative And Cultural Practice Level 3 - Undergraduate Advanced Unit Band 2 2021 (Commenced After 1 Jan 2021)
Band 2 2021 (Commenced Before 1 Jan 2021)
successful creative career can be broken down into a series of individual creative endeavours that attract public attention and approval. Each of these undertakings requires conceptualising and planning. However, publicity cannot succeed without effective marketing. This unit aims to introduce students to marketing principles and practical marketing strategies within creative contexts. It allows for some independence within a guided learning environment, allowing the student to conceptualise, analyse, plan and instigate marketing strategies for simulated and real world scenarios, as part of a multi-disciplinary creative team. The unit promotes the use of traditional, modern digital and social media and is aligned with a common focus on technology across concurrent major units. It is the last core unit that focuses on a single aspect of career planning and business practice in the creative industries and progresses towards a more holistic and independent approach to learning in Project Management.

Learning outcomes

1. Upon successful completion of this unit, students will be able to: Employ marketing principles to identify product in a relevant creative discipline;
2. Apply analysis to identify viable markets in a creative context;
3. Prepare a marketing plan for relevant creative products;
4. Use digital media (including social media) to promote a product and/or service; and
5. Operate effectively as part of a collaborative multi-disciplinary team.


Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives


Prerequisites

None

Corequisites

None.

Incompatible units

None

Equivalent units

None

Assumed knowledge

None.
Year Location Teaching period Teaching start date Delivery mode Unit convener
Not available

Required texts

Lists of required texts/readings

A specific set of readings will be provided before and in lectures.  Students will be alerted to these at the beginning of semester and these will inform discussion and tutorial sessions.

For Unit readings and resources in the University of Canberra Library 

Link to search page for Unit Readings (print materials)

Link to search page for eReserve (electronic materials)

Submission of assessment items

Extensions & Late submissions

All assessment items will be submitted online via the unit Moodle site The first page of each assessment submission should include the following information:

 

Student Name:

Student ID:

Assessment Name:

Word Count (if applicable):

I certify that:

• the attached assignment is my own work and no part of this work has been written for me by any other person except where such collaboration has been authorised by the lecturer/s concerned;

• material drawn from other sources has been fully acknowledged as to author/creator, source and other bibliographic details according to unit-specific requirements for referencing; and

• no part of this work has been submitted for assessment in any other unit in this or another Faculty except where authorised by the lecturer/s concerned. 

Academic integrity

Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.

To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.

Use of Text-Matching Software

The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.

Participation requirements

Learning will be most effective in this course when students and teaching staff engage face to face.

Students are expected and vigorously encouraged to attend and actively participate in all lectures, and workshops. If a student misses lectures or workshops, regardless of reason, it may negatively impact upon their final assessment, due to them having missed important educational information and material. Announcements that are made at lectures, and via class email, are deemed to be made to the whole group.

Required IT skills

Students require a general computing skills in applications such as word, PowerPoint and basic internet search capability.

In-unit costs

(Note: To calculate your unit fees see: How do I calculate my fees?.

The online UC Co-op Textbook Search is available for purchasing text books.)

Work placement, internships or practicums

None