Art, Technology and Business G (11864.1)

The aim of this unit is to help students develop a critical understanding of the complex interplay of creative work with innovation in media technologies and the co-evolution of audience and business opportunities. Through an understanding of this interplay students will learn how to explore and develop the creative and business potentials of the dynamic media in which they work. Students will explore a series of case studies of technological innovations and the creative and business opportunities they afforded artists who engaged with them. Examples of such innovations include the evolution of the piano and its impact on composition and performance in the 19th century, the development of new paper manufacturing technologies and their consequences for writers and publishers in the same period and, in a still emerging example, the concept of the metaverse and its implications for contemporary artists, musicians, writers and screen content creators.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Identify and critically analyse relationships between technological innovation, creative practice, and audience development;
2. Formulate creative and adaptive responses to emergent media technologies;
3. Recognise and evaluate business opportunities arising from media innovation; and
4. Reflect on the implications of trends in art, technology, and business for creative leadership.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.