The Creative Producer (11144.1)

In this unit students gain an understanding of the role of the creative producer as they take a project through development from initial idea to targeting markets and trans media opportunities. The unit's emphasis is on developing a project whilst navigating the complex connections between government incentives, business and markets.
On completion of this unit students will have formed into Creative Producer teams. The teams will develop pre-production material, and the 'paperwork' that surrounds a film's market proposal, ready to begin production of their graduating film in the following unit. They will also be able to answer this question, "How many Producers does it take to change a light bulb?"
This unit is co-taught with 11891 The Creative Producer G.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Identify and align a project with a market;
2. Evaluate investment and return as it applies to both commercial films and short films;
3. Use technical understanding to produce an investment budget and a production for a short film; and
4. Lead a creative team and foster collaboration in the development of a short film.

Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Skills development

Unit description

In this unit, students will gain a thorough understanding of the multi-faceted role of the creative producer in both film and television. With a focus on pre-production development, students will take short film projects from initial idea to script development and them move towards the broader balance of creative packaging, targeting markets, budget negotiations and government funding.* The unit's emphasis will be on the balance of the creative and the pragmatic: how to maintain creative vision whilst navigating between creatives, government incentives, business, budgets and markets.

On completion of this unit students will develop pre- production material, and the 'paperwork' that surrounds a film's market proposal. They will also be able to answer this question, "How many Producers does it take to change a light bulb?"

 

Prerequisites

11139 Short Film Production

Corequisites

None.

Incompatible units

None.

Equivalent units

9675 Level 3 Film Project

Assumed knowledge

None.