Yupi Valentine's Day Rebrand
By Tilly Nielsen
Visual Communication Design
Dickson College - Year 12
For this project, I rebranded the candy brand Yupi, Strawberry Kiss heart candy to fit within a pink Valentine's Day theme. I chose to go with a milk carton shape and strawberry milk pattern along the bottom for the two flavours (milk and strawberry). I added heart handles and smaller hearts as accents with heart windows (represented in grey). The mini strawberries were added as a visual for the flavour, with ‘Strawberry Kiss’ kept in a simple font that is easy on the eyes. The logo is in the same font but in a bubble-like style on every second letter with the 3D heart design incorporated.
204-Tilly.Nielsen.pdf
