UC Creative Competition
in partnership with Adobe

The design campaign "Look Up! Watch The Tracks!" was a task for Transport Canberra to help encourage young audiences (15-24yr olds) to be more safe around the Lightrail. Multiple components were designed such as a poster, LRV wrap and additional social media graphics. My idea was to spread a message of awareness on the dangers of texting while walking, in other words, phone distraction. To catch the attention of the demographic, a focus on illustrative vibrant designs and playful texts were present. Recognisable iconography illustrations were included to help visually communicate the message.

170-Sophie.Glover.pdf