Targeted: Ad Nauseam

By Anson Mak

Film Production
Abbotsleigh - Year 12
Advertising in our digital age is often overlooked in the face of rampant consumerism and degradation of natural, human life. In this satirical film, I parody this contemporary experience with the recreated nostalgia of 70s, 80s TV programs and commercials, dialing up the continuous presence of advertising. My exposure to game shows and As Seen on TV adverts, combined with the comedic absurdity and cinematography of Wes Anderson, are captured by my film stills depicting various cultural archetypes, inspired by Cindy Sherman.