Australian All Colleges Conference - A style guide

By Teri Lim

Marketing Communication/Corporate and Public Communication
Dickson College - Year 12
The result of an open-ended task given by the Australian All Colleges Conference for Dickson College’s graphic design class.

In consideration of what the AACC is and does, its branding is one of cleanliness and professionalism. This is represented by the geometric shapes and sans-serif typography; this is complemented by the depth that the designs gain from the gradient fills from the responsible palette.

To communicate effectively to the client, the style guide is organised chronologically: from the introduction, to the logo, to the breakdown of the elements and then to the collateral examples. Notes are displayed on the side for any technical or miscellaneous explanations.