Major in Public Relations

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Faculty	Discipline	Credit points
Faculty of Arts and Design	School of Arts and Communications	18

Introduction

This major involves an exploration of the theoretical and conceptual foundations of public relations, its influence in contemporary organisations and society and its role in social and corporate responsibility. The program has a strong work-integrated learning approach, and focuses on developing high level oral and written communications and presentation skills; analytical abilities for research, problem-solving, project planning and strategy development, and an understanding of the legal and organisational contexts for public relations.

Assumed knowledge

None.

Additional information

None.

Referenced courses

Requirements

Public Relations Planning and Practice (9029) | 3 credit points — Level 3 *

Digital PR and Media Relations (9034) | 3 credit points — Level 2 *

Public Relations Strategy: Issues and Crisis Management (9038) | 3 credit points — Level 3 *

Principles of Public Relations (9363) | 3 credit points — Level 1 *

Public Relations Writing (7130) | 3 credit points — Level 2 *

Public Relations Writing (9497) | 3 credit points — Level 1 *

Corporate Communication (9021) | 3 credit points — Level 3 *

Corporate Communication (9492) | 3 credit points — Level 2 *

Please Note: Units marked with an * are no longer active, however students who have completed these units may still count them towards completion of this major or minor.

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Major in Public Relations (MJ0219.1)