Bachelor of Communication and Media (Marketing Communication) (ARB103.1)

Develop campaigns with creative cut-through

Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, you’ll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. You’ll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility.

So that you can hit the ground running, you’ll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. You’ll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.

Study a Bachelor of Communication and Media (Marketing Communication) at UC and you will:

• align the production of professional marketing communication with industry requirements, standards and global best practice
• apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts.

Work Integrated Learning

UC has strong links with government departments and agencies, the private sector and non-profit organisations, and you’ll regularly engage with industry through masterclasses, group projects and high-quality professional placements. You’ll also have the opportunity to participate in project units where you’ll pitch communications and advertising plans to real-world clients, with the possibility of seeing your team’s campaign launched in real life.

Undertaking an internship is a compulsory part of the course, and previous student placements have included advertising agencies, such as Leo Burnett Sydney, The Mark Agency, Bohemia, Initiative, AGENCY 9, Giraffe, contentgroup, Zenith Melbourne, Ikon Communications, and Coordinate, as well as the Canberra Theatre Centre, the Royal Society for the Blind, Brumbies Rugby, federal and ACT government departments, and more. You’ll also be invited to join the UC Advertising and Marketing Society (UCAMS) which provides members with real industry exposure and networking opportunities in a fun and supportive environment.

Career opportunities

• Advertising account executive
• Advertising campaign manager
• Advertising traffic manager
• Account coordinator
• Account planner
• Brand manager
• Digital advertising sales manager
• Digital advertising specialist
• Events manager
• Marketing manager
• Marketing consultant
• Marketing analyst
• Product manager
• Media coordinator
• Media planner/buyer
• Art director
• Illustrator
• Copywriter
• Sales agent
• Social media coordinator
• Direct marketing coordinator
• Media analyst
• Promotions manager
• Sponsorship coordinator
• Web analytics consultant
• Website designer

Course-specific information

The course is accredited with the International Advertising Association (IAA) and the Media Federation of Australia (MFA), ensuring career-ready graduates with solid employment prospects.

We offer a range of short and longer term international study and internship opportunities which count as credit towards your degree. If you’re interested in pursuing a career in research, we provide a clear pathway to the Master of Communication degree. 

Professional accreditation

To be advised.