Dates and Times
23 October 2019
12:30 - 16:30
Event for
Location
Organiser
News & Media Research Centre
Speakers
Professor Kerry McCallum
Associate Professor Glen Fuller
Associate Professor Mike Jensen
Dr Kate Holland
Enquiry
Event about:
Challenging media text analysis in an age of big data
This interactive workshop hosted by the News & Media Research Centre will scrutinise media text analysis in a time of seismic change in the media industries.
In this workshop, we will be challenging ourselves to consider the assumptions underlying textual analysis in contemporary media studies research. Rather than ‘training’ people in new methods for analysing media texts to understand how discourse circulates in the digital era, we need to question some of our underlying assumptions.
Additional Information
The workshop will consider the following questions:
- What can be learned from the study of news media texts in the current media environment, and what does this mean for understanding media impact on social policy?
- What is the ‘sample’ of media texts needed to confidently analyse discussion of a public issue?
- What do mainstream news texts ‘represent’? Do Twitter or Facebook content (better) represent public opinion about an issue? And what are the underlying assumptions about what these bodies of data represent?
- What are the current HREC guidelines around the analysis social media analysis, and how will this impact on our capacity to undertake textual analysis?
- Given these complexities, how do we develop new methods to value the meaning and influence of texts in a digital context?
UC acknowledges the Ngunnawal people, traditional custodians of the lands where Bruce campus is situated. We wish to acknowledge and respect their continuing culture and the contribution they make to the life of Canberra and the region. We also acknowledge all other First Nations Peoples on whose lands we gather.