This style guide is for UC staff members who work on the UC website. Find out more about writing for the web, search engine optimisation (SEO) and web accessibility.
This internal guide covers all external and internal communication elements of UC's brand. The elements establish an aesthetic identity that is unique to UC and work to advance UC's mission, strategic direction, competitive positioning and values.
When applying UC's brand elements, please seek final approval from the Marketing Design Studio as per the UC Brand and Marketing Policy.
All UC staff are encouraged to follow the UC editorial style guide to ensure all online and print content follow consistent styles and tone of voice.
