UC EVENTS

This Design Thinking conversation will help you understand what design thinking is and why it's important to your creative practice. The tools techniques and approaches put the focus on your audiences, end users and customers. By putting human beings at the centre of your innovation efforts, you’ll learn how to turn prototypes into high-value solutions at a much faster rate.

By contributing to this conversation you will learn to:

• Recognise the historical, societal and technological shifts leading to Design Thinking
• Empathise with the end user and their needs to extract consumer insights and articulate problem statements
• Brainstorm potential solutions by tapping into the diversity of expertise, personality, opinions and experiences of the core team
• Select and move the best ideas to low-fidelity prototypes to engage smaller audiences faster
• Refine and clarify thinking by observing, testing, questioning and listening
• Engage and collaborate with other departments to change the culture and speed up innovation
• The workshop will blend historical context, brainstorming techniques, best practices and case studies to enable participants to take-away actions plans for their companies.

Working collaboratively with People & Diversity, Services Unconference is running parallel with Professional Development Week.