Principles of Strategic Communication G (9110.4)
Please note these are the 2020 details for this unit
Available teaching periods | Delivery mode | Location |
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View teaching periods | ||
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Arts And Design |
Discipline | Study level | HECS Bands |
School Of Arts And Communications | Graduate Level | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
This unit will introduce the concepts and principles that underpin strategic communication by exploring three related areas:
- understanding human communication, including consideration of a range of key thinkers on this topic;
- understanding contemporary communication environments taking a broadly societal approach but including consideration of new media, the concept of audiences, contemporary practices and patterns of media use; and
- critical analysis of the concept of strategic communication and its applicability to a range of societal and organisational situations.
1. Demonstrate critical understanding of communication theory and its relevance to an appreciation of the complexity of human communication;
2. Demonstrate critical understanding of the contemporary communication environment; and
3. Evaluate prospects for successful strategic communication and to apply cognitive and communication skills to a variety of technical situations.
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
- understanding human communication, including consideration of a range of key thinkers on this topic;
- understanding contemporary communication environments taking a broadly societal approach but including consideration of new media, the concept of audiences, contemporary practices and patterns of media use; and
- critical analysis of the concept of strategic communication and its applicability to a range of societal and organisational situations.
Learning outcomes
On completion of this unit, students will be able to:1. Demonstrate critical understanding of communication theory and its relevance to an appreciation of the complexity of human communication;
2. Demonstrate critical understanding of the contemporary communication environment; and
3. Evaluate prospects for successful strategic communication and to apply cognitive and communication skills to a variety of technical situations.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
NoneCorequisites
None.Incompatible units
Restrictions: This unit is not open to students who have passed 8572 Introduction to Strategic Communication PGEquivalent units
8572 Introduction to Strategic Communication PGAssumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
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Not available
Required texts
Required readings for the unit are available from the library. To access the readings, please click the 'Reading List' link on the UC Learn site (Canvas).
Participation requirements
None.
Required IT skills
This unit requires basic computer skills.
Work placement, internships or practicums
None