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Dr Naomi Dale

Associate Professor
School of Management
Highest Qualification – Phd
HDR Completions – 1

Contact Details 
Phone No.: +61 (0) 2 6201 5480
Email: Naomi.Dale@canberra.edu.au

Narrative

My research is concerned with Learning and Engagement in Tourism. This incorporates research in the specific areas of educational tourism, policy impacts of the "Civics & Citizenship" curriculum, and visitor research at cultural institutions and national capital attractions. It also captures emerging research interests in the application of social media, and strategies for engagement through e-platforms (in teaching and events). Other key areas are around consumer behaviour and marketing 

This research sits primarily in the 1506 FOR code, however, interests provide an opportunity for cross-disciplinary collaboration and publication in the broader management area (1503) and information systems (0806) space.

Current activity includes:

  • Research Report for National Capital Educational Tourism Project ($30,000) on the size and effect of school excursion on the National Capital;
  • Member of Executive with National Capital Attractions Association managing visitor research at attractions;
  • an ECR Grant (VRGF $50,000) looking at the impact of warning messages on gambling advertising (including a major report and 3 journal articles);
  • Research paper – problem based learning in Tourism (online vs face to face)
    • 2018 $40,000 National Capital Educational Tourism Project School Excursion Tourism
    • 2017 $40,000 UC CIRI Research Grants Scheme Developing Indigenous Tourism
    • 2017 $36,740 Snowy Monaro Regional Council Tourism Strategy
    • 2017 $25,000 Visit Canberra (ACT Government) CBR Airport Visitation Research 2017 $73,750 CycleLifeHQ Cycle Tourism Review & Toolkit (UC Innovation Voucher) 2016 BGL Nexus (Commons $25,000 x 3 years) and Service Excellence ($10,000)
    • 2016 $6,000 National Capital Educational Tourism Project (Science edu tourism & RAus Mint)
    • 2015 $30,000 National Capital Educational Tourism Project School Excursion Tourism
    • 2015 $13,395 Australian Parliament House Accommodation Strategy (DPS tender $437,916)
    • 2014 $ 8,500 Early Career Researcher Grant, Faculty of Business Government and Law, UCanberra
    • 2014 $47,377 Victorian Responsible Gambling Foundation (VRGF) ECR Grant, Cat1
  • Johns, R., MacKrell, D., Dale, N.F., Dewan, S. (2019) The Online Feminine Mystique: developing a research agenda for women’s use of social media, Gender and Diversity: Concepts, Methodologies, Tools and Applications, pp711-722, Editor: Khosrow-Pour, M., IGI Global
  • Dale, N.F. (2019) Gender and other factors that influence tourism preferences, Gender and Diversity: Concepts, Methodologies, Tools and Applications, pp537-553, Editor: Khosrow-Pour, M., IGI Global
  • Dale, N.F. (2015) Gender and other factors that influence tourism preferences, in English, R. and Johns, R. Gender Considerations in Online Consumption Behavior and Internet Use, IGI Global
  • Johns, R., MacKrell, D., Dale, N.F., Dewan, S. (2015) The Online Feminine Mystique: developing a research agenda for women’s use of social media, in English, R. and Johns, R. Gender Considerations in Online Consumption Behavior and Internet Use, IGI Global

Google Scholar

PURE

Naomi is available for a HDR supervision consultation to prospective students.

Areas of Research Interest

  • Learning and Engagement in Tourism. This incorporates research in the specific areas of educational tourism, policy impacts of curriculum (the "Civics & Citizenship" curriculum in particular), and visitor research at cultural institutions and national capital attractions. It also captures emerging research interests in the application of social media, and strategies for engagement through e-platforms. This research sits primarily in the 1506 FOR code; however, interests provide an opportunity for cross-disciplinary collaboration and publication in the broader management area (1503) and information systems (0806) space.

Research Theories / Models of Interest

  • Consumer Behaviour
  • Travel Decision Making
  • Constraints on Leisure/Tourism
  • Priestley's Paradox (1957)
  • Audience Engagement - students, visitors, event attendees

Research Methods of Interest

  • Choice Modelling
  • Segmentation (CHAID)
  • Factor Analysis
  • SERVQUAL
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