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Visual Communication and Identity Systems

The Visual Communication and Identity Systems short course will coach students to develop design concepts in visual logo and its application.

Students will create a logo design to communicate brand identity and at the completion of the course students will exhibit their work to industry professionals and international audiences. Through a combination of research, industry visits and collaborative workshops, students will develop a high level understanding of how contemporary communication approach reflected through design. Spend two weeks in Australia and receive full study credit for this unique interactive learning experience.

Visual Communication and Identity Systems

This unit offers you a unique opportunity to explore the evolution of branding communication and visual logo in the global context. The program explores the theories and practice of design principles, design contexts, project brief and applications integrated into full identity systems and an effective branding communication strategy.

You will
  • Be taught by expert staff from the University of Canberra
  • Involvement in group exhibition including an opportunity to showcase your work
  • Collaborate in workshops and group discussions with students from Australia and around the world
  • Enjoy an interactive learning experience in studio based environments
  • Tour to Sydney and Canberra cities, various events and attractions
Topics
  • Visual communication branding in contemporary world
  • Visual communication principles in professional identity systems
  • Identity Systems, logo design and applications
  • Corporate and Visual Branding in global context
  • Branding Communication Concept and Strategies
  • Contemporary Branding practice and media strategy
  • Print Screening and Logo stamping
  • Style Guide and Graphic Standard Manual
  • Exhibition to Industry
Area of studyArts and Design, Graphic Design, Visual Communication Design, Media Arts and Production, Advertising, Marketing, Industrial Design, Design
Course OutlineDownload the full unit outline  and program flyer

Visual Communication and Identity Systems Short Course (3cps)

Course duration 5 weeks: 3 weeks of online preparation prior to 2 weeks in country on campus (face to face)
In Country Course Dates 16th - 30th June 2018
Cost AUD$3200*
Location Sydney and Canberra
Inclusions
  • Campus Shared Accommodation
  • Course enrolment fee
  • Materials and Exhibition installation costs
  • Local workshops and master classes
  • Airport transfers in Canberra
  • Sydney Excursion (transport, some entry fees, some meals and accommodation)
Exclusions
  • Meals
  • Personal expenses
  • International flights
  • Visas
  • Insurance
Highlights
  • Be taught by expert staff from the University of Canberra
  • Get involve in group exhibition including an opportunity to showcase your work
  • Collaborate in workshops and group discussions with Australian and other international students
  • Enjoy an interactive learning experience in studio based environments
  • Tour to Sydney and Canberra cities, various events and attractions
Topics
  • Visual communication branding in contemporary world
  • Visual communication principles in professional identity systems
  • Identity Systems, logo design and applications
  • Corporate and Visual Branding in global context
  • Branding Communication Concept and Strategies
  • Contemporary Branding practice and media strategy
  • Print Screening and Logo stamping
  • Style Guide and Graphic Standard Manual
  • Exhibition to Industry
Credit Upon completion of the assessment, the University of Canberra will issue an official academic transcript, the equivalent to 3 university credit points (approximately 1 course/class/module)
Learning Outcomes
  1. Demonstrate an understanding of contemporary branding and the role of graphic designer
  2. Conduct critical research and analysis, and clearly communicate a rationale for design concepts and final logo design
  3. Adapt design solutions to various media
  4. Develop an identity systems and generate a comprehensive identity style guide
  5. Demonstrate an ability to communicate the logo design professionally to both client and audience
Assessment Items
  1. Logo Design proposal
  2. Corporate Branding Group Presentation
  3. Professional Style Guide
*CostsPrices indicated above are for international students. UC domestic students can contact FAD.International@canberra.edu.au for internal pricing.

Program Sample Itinerary*

Day 1

Morning: Arrive Sydney; meet and greet; Sydney Tour and familiarisation with city.

Afternoon: Sydney events and tour

Day 2

Morning: Tour of cultural sites such as the Sydney Opera House or the Powerhouse Museum

Afternoon: Walk through Circular Quay and The Rocks; ferry ride from Opera House to Manly and surrounding Harbour suburbs.

Day 3

Morning:  Tour of cultural sites in Sydney: Darling Harbour, Tumbalong Park, Australian National Maritime Museum

Afternoon: Depart Sydney and arrive at Canberra

Day 4

Morning: Collaboration workshop – Corporate Branding Analysis

Afternoon: Industry visits

Day 5

Morning: Design production and presentation

Afternoon: UC Activity

Day 6

1 day workshop at local studio – Logo Screen Printing

Day 7

Morning: Branding Communication Strategy

Afternoon: Industry Visits

Day 8

Free Weekend

Day 9

Free Weekend

Day 10

Morning: Seminar – Branding Applications

Afternoon: Branding Application workshop – Logo Stamping

Day 11

Morning: Collaboration workshop – Corporate Branding presentation

Afternoon: Design Production for exhibition

Day 12

Morning: Workshop - Finalising materials for exhibition

Afternoon: Exhibition preparation and display  

Day 13

Group Exhibition

Day 14

Morning: Exhibition wrap up, installations removal

Afternoon: Group discussions, reflection on exhibition, post project analysis

Evening: Closing Dinner

Day 15

Final day of Study Tour

*Itinerary subject to change

Itinerary is based on face to face course requirements. This course requires an element of online enrolment, research and engagement prior to course commencement
UC Current Students

APPLY NOW

UC Application Deadlines

Open: Applications NOW OPEN, please submit your application

Close: February 28th, 2018
International Applications open HERE on January 10th, 2018

International Application Deadlines

Open: January 10th, 2018

Close: February 28th, 2018

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For further information, please contact the UC Study Abroad office: studyabroad@canberra.edu.au