So, you want to be an influencer?

Course summary

Discipline Communication and Media
DatesCourse closed
Duration3 days
Delivery Online


How many hours have you spent on social media this week? Go on; we won’t tell. Wondering if there’s a way to turn all this Instagram/Tik Tok/YouTube/insert-your-platform-of-choice time into a career? Well, you could be an influencer, but many of the same principles apply to creating digital content for brands and organisations.

In this short course, you’ll learn just what goes into being an influencer or brand on social media, and how to take a professional approach to social media. At the end of the course, you will have determined your competition, developed your social media strategy and created content to get your dream job as an influencer underway. Plus, we’ll also consider if you really want to be an influencer, investigate what other ways your social media habit might lead to a job, and how a university degree in communication or design could help you get there.

Course Highlights

  • Analyse an existing influencer – who’s your inspiration for wanting to be an influencer?
  • Develop a brand board and content strategy for your influencer account
  • Design sample written and visual creative content for your influencer account

Related Articles

Being a social media influencer is no longer a side gig, but a career path for many Australians


Open: Now Open
Close: 23rd September 2020


This course is open to interested year 11 and 12 students


2nd, 7th, 9th October 2020



Course Information

Course requirements

  • Access to the internet and a laptop/desktop with a microphone.
  • Access to a smartphone device with a camera.
  • Software to be used: Zoom, Internet Browser, Canva.
  • Mobile apps to be used/discussed: Social media apps, including Instagram, Tik Tok, YouTube, Adobe Lightroom.

Start time

Live Sessions

  • Friday 2nd October: 9.30-11.30am
  • Wednesday 7th October: 9.30-11.30am
  • Friday 9th October: 9.30-11.30am

Course duration

3 days – combined asynchronous and synchronous learning

Delivery modes

Online only


Certificate of Participation awarded on completion

Meet your Presenter

Prue Robson
Lecturer in Communication and Media
Discipline Lead for Corporate and Public Communication. 

Prue Robson is a Lecturer in Communication and Media at the University of Canberra. Prue has over 12 years experience in public relations and marketing having been involved in strategy development, campaign planning and event management for regional and national clients. Her research interests include social media, strategic communication, place branding and public relations.

Related Degrees

Course CodeAward
ARB 101Bachelor of Communication and Media (Corporate and Public Communication)
ARB 103Bachelor of Communication and Media (Marketing Communication)
ARB 203Bachelor of Design (Visual Communication Design)

More information about the Faculty of Arts and Design award courses can be found here:


UC Creative Competition

ACT and NSW Year 11 and 12 students are invited to submit their best work - a school project or their own creative piece – for a chance to win up to 1 year off tuition fees for an Arts and Design degree at UC and cash prizes for each competition category.

Find out more

Portfolio Entry

The Faculty of Arts and Design (FAD) at UC offers alternate entry via portfolio submission for applicants who may not meet the required entry rank.

Find out more

Follow us on Instagram /  Check out our Graduate Student Showcase  FADX

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