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Business Model Analysis (9959.1)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: School of Management



    In this unit, students will be introduced to the core concepts of a business model and the importance of each in creating unique value and sustainable business success. In addition to the foundational understanding of core components of business models, students will develop skills in assessing current and future risk and opportunity of a business model, based on strategic market analysis and forward planning. This unit is delivered self-paced online, requiring students to self-manage their work load, developing many skills required of outstanding graduate students.

    Learning Outcomes

    On successful completion of this unit, students will:

    1. Clearly define and articulate a business model and its importance towards an organisations success.

    2. Clearly identify and articulate the core components of an organisations business model;

    3. Explain the interaction between key factors of a business model and the impacts of that interaction;

    4. Evaluate the status of an existing business model in light of surrounding market conditions; and

    5. Identify and communicate opportunities for improvement and innovation within an existing business model.

    Contact Hours

    Online and self-paced study equivalent to 150 total learning hours.


    Fundamentals of Entrepreneurship, 9924;
    Fundamentals of Marketing, 9958


    Enrolment in one of: Bachelor of Applied Entrepreneurship, 334JA; Bachelor of Applied Entrepreneurship (Social Entrepreneurship), 335JA; Bachelor of Applied Business (Management), 332JA; Bachelor of Applied Business (Marketing), 333JA

    Assumed Knowledge


    Incompatible Units


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