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Fundamentals of Marketing (9958.2)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School

Availability

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As a result of the Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, you may find that learning activities and/or assessment items in some units you are studying have changed. These changes will not be updated in the published Unit Outline but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. The new learning activities and/or assessment items will continue to meet the unit's learning outcomes, as described in the Unit Outline.

New learning activities and/or assessment items are available on your unit's UCLearn(Canvas) teaching site. Please contact your Unit Convener with any questions.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Teaching Period 3, 2020, ONLINE, DUCERE-ONL (203262) - View
  • Teaching Period 2, 2020, ONLINE, DUCERE-ONL (198018) - View
  • Teaching Period 1, 2020, ONLINE, DUCERE-ONL (198017) - View
  • Teaching Period 6, 2019, ONLINE, DUCERE-ONL (187838) - View
  • Teaching Period 5, 2019, ONLINE, DUCERE-ONL (187818) - View
  • Teaching Period 4, 2019, ONLINE, DUCERE-ONL (187785) - View
  • Teaching Period 3, 2019, ONLINE, DUCERE-ONL (187743) - View
  • Teaching Period 2, 2019, ONLINE, DUCERE-ONL (187714) - View
  • Teaching Period 1, 2019, ONLINE, DUCERE-ONL (187684) - View
  • Teaching Period 6, 2018, ONLINE, DUCERE-ONL (180971) - View
  • Teaching Period 5, 2018, ONLINE, DUCERE-ONL (181089) - View
  • Teaching Period 4, 2018, ONLINE, DUCERE-ONL (181090) - View
  • Teaching Period 3, 2018, ONLINE, DUCERE-ONL (181091) - View
  • Teaching Period 2, 2018, ONLINE, DUCERE-ONL (181092) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

In this unit, students will be introduced to the fundamental concepts of marketing, its function in business and the approaches to marketing management. Students completing this unit will also learn how marketing has evolved in line with digital capabilities as well as why many fundamentals remain unchanged. Students will develop the ability to articulate basic marketing goals and plans.

This unit is delivered self-paced and online, requiring students to self-manage their work load, developing many skills required of outstanding students.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Demonstrate an understanding of the fundamental principles and philosophies on which marketing is based;

2. Identify business challenges linked to the marketing function;

3. Prepare reports interpreting secondary-data so as to inform marketing decisions;

4. Demonstrate fundamental understanding of customers and the markets they operate within, so as to inform business decisions; and

5. Develop a marketing plan.

Assessment Items

Contact Hours

Online and self-paced study equivalent to 150 total learning hours.

Prerequisites

None.

Corequisites

Enrolment in one of the following courses: 332JA Bachelor of Applied Business; 333JA Bachelor of Applied Business (Marketing); 334JA Bachelor of Applied Entrepreneurship; or 335JA Bachelor of Applied Entrepreneurship (Social Entrepreneurship).

Assumed Knowledge

None.



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